The Social Generation

An interesting example of how the web can be effectively used for social/viral marketing… Stephen Colbert’s fake presidential campaign saw a huge surge in participation last week:

“What amazed me the most was how [Barack] Obama’s 1 Million Strong Group took more than 8 months to get about 380,000 members, but Colbert’s 1 Million Strong Group took less than a week to get 750,000 members,” he wrote in an e-mail message Wednesday.”

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