Josh Catone looks at how mainstream media has embraced the tools of citizen journalists. “It’s interesting to see how the techniques and technologies of amateur, citizen journalists are adopted, co-opted, and integrated by the mainstream media. Take blogs, for example, which earlier in this decade seemed like just an outlet for amateur web publishers. Fast… Continue reading Mainstream Media Embrace Citizen Journalism Tools
Month: October 2007
Mainstream Media’s Affect on a Blog
Darren Rowse’s blog was featured in mainstream media, and he reviews the benefits to his brand: Branding/profile/awareness Contacts Flow on media attention Credibility Widening circles of influence He notes that it doesn’t bring much direct traffic, but does underscore the value of traditional media: “…whether it be with your family and friends, potential clients, book… Continue reading Mainstream Media’s Affect on a Blog
Citizen Journalism in Myanmar
Citizen journalism is experienced – in action – during the Myanmar protests. “When traditional methods and professional journalists can’t provide footage, and personal safety allows, citizens rise to the challenge time and again, often with remarkable material,” said Ellana Lee, the managing editor of CNN Asia Pacific in an email. “Even in countries like Myanmar,… Continue reading Citizen Journalism in Myanmar
Subject Matter Experts Reaching Audience Directly Via Online Video
More subject matter experts are posting educational and promotional videos to the web. The New York Times looks at the effect this has had for dentists: “YouTube, famous for its entertaining clips, now has a growing list of informative videos, too, posted by experts on many subjects — including dentistry.” “The Web site reassured patients.… Continue reading Subject Matter Experts Reaching Audience Directly Via Online Video
Musicians Look to Licensing and Marketing; Not “Selling Out”
The music industry continues to give clues as to the affects of a traditional media model being displaced by digital. “The barriers are changing and we as artists are making less and less money, and we have to get creative,” notes Mr. McKagan, whose new band has licensed its music to a Victoria’s Secret commercial… Continue reading Musicians Look to Licensing and Marketing; Not “Selling Out”
Preparing Students for a Career in Journalism
Journalism instructor Mindy McAdams shares 5 things to tell the students about how to prepare for a career in journalism: “…you need to have more than one skill. Another way to say that is, You need to have more than only print skills.” “If you have not taken any online skills courses at all, and… Continue reading Preparing Students for a Career in Journalism
Examples of Newspaper Success with Online Readers
Robert Niles looks at ‘three examples of online projects that connect with readers.‘ Here are some aspects of each: “Everybody had a seat at the table on Day One … reporter, editors, photo, web, videographer, etc. The result was an online package where video, graphics, documents and photos were smoothly integrated.” “The Gazette’s blog about… Continue reading Examples of Newspaper Success with Online Readers
Remembering How to Play
The coverage of the California wildfires gives another interesting look at how quickly reporting is evolving with the advent of new online tools and communities. What is most interesting is how the lines are blurring between official reporting from major media outlets, and information being gathered and shared from those directly affected and others throughout… Continue reading Remembering How to Play
Journalists Become Their Own Media Brands
Individual journalists are becoming their own media brands: “Reporters used to be one more byline in a sea of bylines,” said New York Times media columnist David Carr. “But through the nature of the Internet, people can become their own destination. I think a tendency to focus on personality and celebrity accrues, in a small… Continue reading Journalists Become Their Own Media Brands
Missing Print
While Farhad Manjoo has given up his subscription to the print edition of the New York Times, he reviews all that he misses about print. One example: The newspaper, first and chiefly, is easy to skim… It’s like a shopping mall of news; you don’t have to enter every store to have any fun. Just… Continue reading Missing Print