Jay Rosen shares a list of components that he feels make up the emerging model of a successful online news organization. The best part about his list is the many examples he includes to live sites.
Month: October 2007
The Randomness of Google PageRank
Darren Rowse over at Problogger.net, as well as others, are experiencing the whims of Google PageRank. In a single day, he dropped from a 6 to a 4. Lots of discussion in the comments – an interesting look at how the whims of Google can affect online success.
B2B: When Will Online Revenue Top Print Revenue?
A new report indicates strong growth in online revenue for B2B: “B-to-b digital advertising revenue will outpace print ad revenue by 2009, according to a new report from market research company Outsell.”
Condé Nast Looks for Online Audience Before Revenue
CondéNet is expanding their efforts into social networks, via widgets: “The Web arm of magazine giant Condé Nast has been one of the more aggressive publishers in embracing Facebook’s open-door policy for outside developers and is among the first to incorporate ads into a handful of viral applications on the hot social-networking site.” “…bringing brands… Continue reading Condé Nast Looks for Online Audience Before Revenue
Facebook to Leverage “Social Graph” in Advertising
Facebook is set to launch a new advertising platform on Nov 6: “…the social network is looking to better use the data its users voluntarily offer up on their profiles…. [and] could use some of what it knows about people — and their relationships with others on the site, what is known as the “social… Continue reading Facebook to Leverage “Social Graph” in Advertising
Nike & Nissan Looks Beyond Big Media to Reach Their Audience
The Wall Street Journal profiles two companies who are looking beyond big media to reach their audience: Nike’s efforts to influence the influencers, and expand their marketing dollars beyond traditional advertising in the media: “The question is, how do you not let your size become a disadvantage? How do you keep an edge, a crispness,… Continue reading Nike & Nissan Looks Beyond Big Media to Reach Their Audience
Successful Blog Networks Start With a Successful Blog
Darren Rowse shares his thoughts on how to launch a blog network. Lots of good insight, including this: “Successful Blog Network are Built on Successful Blogs – if I had one piece of advice for an aspiring blog network owner it would be to start by building (or acquiring or partnering with) a successful blog.… Continue reading Successful Blog Networks Start With a Successful Blog
Bits of Goodness from the Online News Association Conference
Mindy McAdams offers a recap of the Online News Association conference in Toronto. Lots of good bits in here. One interesting quote pinpoints the difference between generations: “Your children will not read newspapers” — because they can’t communicate there.” — Leonard Brody, of NowPublic.com Since recaping recaps seems kind of silly, here are four posts… Continue reading Bits of Goodness from the Online News Association Conference
A Pro/Con Look at the Value of Print
Mathew Ingram summarizes a pro/con view of the value of print, from the recent edition of MediaPost magazine. Pro: “David Zinczenko — editor of Men’s Health magazine — argues that print will always be with us, whether it’s magazines, newspapers or books. Why? Because, Zinczenko says, we like to display our intelligence or wealth or… Continue reading A Pro/Con Look at the Value of Print
The Ease of Aggregation: A Threat to Resource Heavy Publishers
Laurent Haug has a really interesting post that explains how to maintain an effective online existence with very little effort. What is fascinating is how easy it is to create a site with frequently updated niche-focused content, with a small amount of effort from a few people – none of whose primary focus is the… Continue reading The Ease of Aggregation: A Threat to Resource Heavy Publishers