The Wall Street Journal reports on declining ad revenue at some prominent newspapers: “New York Times Co. and Tribune Co. on Tuesday reported declines in July newspaper advertising revenue, amid ongoing weakness across a number of ad categories. New York Times Co. said overall revenue slipped 1.8% to $274.5 million as advertising revenue dropped 3.3%… Continue reading Newspaper Ad Revenue Declines
Month: August 2006
Social Search
Social search has been one of those “it” topics recently. Chris Sherman from Search Engine Watch takes a look at the pros and cons of such a system. One conclusion: “Some people, no matter how well intentioned, will simply do a poor job of labeling content. Others will deliberately mislabel content to attempt to fool… Continue reading Social Search
Social Everything
Joshua Porter reports on some upcoming features of the new Apple operating system, OS X Leopard: Apple Making Huge Social Network Software Push? He outlines several new features in development that provide ways to collaborate with others – your iTunes library, your calendar, and even a Wiki-server. “…all of these features are about enabling communication as much… Continue reading Social Everything
Selling Online
Some links to start off the day: The NY Times looks at how Advertisers Trace Paths Users Leave on Internet. “AOL is working on a similar system to display ads for products related to a person’s Web search history. MSN from Microsoft just introduced technology to do the same. Other companies use systems that bring… Continue reading Selling Online
Cost Per Action
Ebrahim Ezzy analyses the pros and cons of the CPA (Cost per Action/Acquisition) advertising model. To cut right to the conclusion: “It is obvious that CPA alone is not the ultimate panacea for advertisers hoping to deliver campaigns that are branded or lead-generation focused. This is evidenced by the fact that many advertisers regularly shift… Continue reading Cost Per Action
The Drooping Tail
Jakob Nielsen offers a different way to view Chris Anderson’s Long Tail theory: “I’m amazed at how often articles analyzing Web traffic or “long tail”-type businesses use linear plots that fail to show what’s really going on.” Jakob champions the idea of paying close attention to Web metrics when targeting long tail revenue: “… pursuing… Continue reading The Drooping Tail
Journalists and Bloggers: Happily Ever After
Doc Searls has some interesting commentary on recent brouhaha between journalists and bloggers at the Santa-Barbara News Press. One great quote from Dr. Laura: “… now it is as though every errant thought should be embraced by the outside world as having greater significance than the burp it really is.” I think bloggers and journalists… Continue reading Journalists and Bloggers: Happily Ever After
Google, Content, and Publishers
The Wall Street Journal looks at how Google is working more closely with traditional content providers in Google Sees Content Deals As Key to Long-Term Growth. (subscription required) Google is trying a different approach then it has in the past: “… the Internet giant is bringing some of the biggest traditional content owners into its… Continue reading Google, Content, and Publishers
Sunday Wrap Up
Just clearing out some remaining news and commentary for the week: Steve Rubel has a piece on Reinventing the Media Interview, where he states, “the media interview as we know it though is going through a radical transformation and it’s starting not with the reporters but with bloggers.” Mark Cuban discusses Responsible Journalism with regards… Continue reading Sunday Wrap Up
Print Frustrations
One of my little pleasures is reading the Sunday NY Times. I just went out to pick up my copy, and as I flipped through it in the store, I noticed that there was no copy of the magazine. This is the third time in three weeks, at three different stores, that I have had… Continue reading Print Frustrations