The Guardian Unlimited looks at the state of UK ad spending: “Consumption of traditional media such as newspapers is on the wane and TV audiences are increasingly fragmented by the wealth of choice on digital. The internet and new media channels are taking traffic from TV and print, but advertising spending on new platforms is… Continue reading Stuck in the Middle
Month: August 2006
Blog Ad Network at Washington Post
Steve Rubel reports that “the WashingtonPost has launched a brand new program that helps marketers find blogs to advertise on. It’s called the Sponsored Blogroll… advertisers can browse the network and find blogs to advertise on within their verticals. The bloggers and the Post split the ad dollars.” Darren Rowse had this to say: “It’s definitely an… Continue reading Blog Ad Network at Washington Post
Big Pharma Ups Web Ad Spending 25%
AdvertisingAge reports that large pharmaceutical companies are expected to Spend $1.3 Billion online by 2008. “Web publishers are already lining up to take their money.” “…instead of advertising particular medications, marketers are focusing more on providing information and a place for communities to gather on websites…”
Search Marketing
Scott Karp has a nice roundup on the The State of Search Marketing.
Content Aggregation Changes Publishing
Folio: magazine looks at how content aggregation on the web has changed the rules of publishing: “Some of our competitors have our content on their sites and we have our competitors’ content on our site right now,” says Orum, referencing IDG’s Games.net Web site.” The article points out that original content, and a unique overall… Continue reading Content Aggregation Changes Publishing
Podcasting Gear, Cheap
Pwop Productions gives their recommendations for podcasting equipment, for a total of $500. (Thanks to Robert Scoble for the pointer.) Robert also muses on his thought process in creating a new video podcast. And what the world needs now is Podcast awards.
Newspapers’ $20 Billion Shortfall
A new report says that US newspaper groups could face a US$20 billion shortfall in the next five years as readers and advertisers shift to the web. “The report says growth in newspaper groups’ online ad earnings will not be fast enough to replace lost print ad revenue, and warns that they will need to… Continue reading Newspapers’ $20 Billion Shortfall
Pity Party for Lonely Bloggers
Nicholas Carr throws a pity party for himself as he reflects on the hierarchy of A-list bloggers and the many smaller bloggers on the Web. It is interesting that for centuries, people have produced written work and relied on one-to-one feedback or no feedback at all. Now that the Web has made it easy to publish online,… Continue reading Pity Party for Lonely Bloggers
Value of Expert Opinions Dwindling
InformationWeek reviews a report from JupiterResearch that indicates Blogs, Wikis, Forums Sway Consumer Opinion. “The days of reading some review from an expert is dwindling because people want to obtain their information from other users,” Rogoway said. “If the social network is built around the topic, travel or cars for example, you can link to… Continue reading Value of Expert Opinions Dwindling
Online Video Bubble
Comscore released it list of top 50 Websites for July, with the growing popularity of video sites being the top story. The Business 2.0 blog breaks out the top 10 video sites by visitors. Are we experiencing an online video bubble? Possibly. However, this format has really come into its own, and businesses across the… Continue reading Online Video Bubble