In a world where reality TV mints new mini-celebrities by the dozens every month, the question has been raised: what is the value of a blogger? Robert Soble responds to a post by Don Dodge: “Here’s a question for Don: would you have invested $5 million in Howard Stern? How about Oprah Winfrey? Martha Stewart?… Continue reading Blog Value
Month: August 2006
User Generated Tumbleweeds?
There has been a lot of talk this week about YouTube’s deal to partner with advertisers and marketers. One pundit, muses on whether the YouTube community will embrace content that is far more produced and mainstream than its usual video content ranging from pet tricks to poor lip-syncs. I don’t fully agree with the idea… Continue reading User Generated Tumbleweeds?
YouTube Reveals Online Ad Strategy
The Wall Street Journal reports on how YouTube plans on monetizing its site: “YouTube’s strategy “revolves around the idea of having brand advertisers participate and become part of our community,” says Chief Executive Chad Hurley.” Now, there is evidence from MySpace that the user community doesn’t mind when large corporations encroach upon their little world.… Continue reading YouTube Reveals Online Ad Strategy
Magazine Sales Fall
The New York Times and AdAge each have reports on new data from the Audit Bureau of Circulations: “Newsstand sales of magazines fell more than 4 percent, to about 48.7 million copies, in the first half of 2006.” However, there is a new twist on these numbers: “The impact of a major change in the… Continue reading Magazine Sales Fall
Web Marketing Reality
AdAge says that The Reach Most Marketers Crave Still Comes From TV, Print and Internet Ads. But, Jeff Jarvis refutes these findings in his article: Advertisers: Head, Meet Sand, Insert. Who will win this battle of the wills?! Well, Nick Denton will. His Gawker blog network seems to be the envy of all other blog… Continue reading Web Marketing Reality
Web to Print
The NY Times reports on a travel website that is now starting a quarterly magazine: “Mr. Sherman said the new magazine was aimed at the 25 percent most affluent subscribers to his newsletter, who he said wanted a publication that focused on what he called “luxury value.” This raises an interesting concept. As the ‘breaking-news’… Continue reading Web to Print
Blog Niche
Mike Rundle looks at the meaning of “the long tail” and why it may be difficult to create an A-List blog: “If you look at nearly all blogs on the Technorati 100, it’s difficult to say they made it there solely on the quality of their content and not because of any external factors. These… Continue reading Blog Niche
Sunday Wrap Up
Just clearing out some remaining news and commentary for the week: The Bivings Report surveys the top 100 newspapers’ use of online offerings. “Socialmeter… scans several major link-tracking sites and spits back an analysis of your URL’s popularity” Darren Rowse discusses why bloggers call it quits. A brief but interesting article on 5 Ways to… Continue reading Sunday Wrap Up
Non-Profit, on Purpose
The New York Times has a report on two magazine brands that are thriving: AARP and Consumer Reports. Their parallels to the success of online communities is a key ingredient: “…perhaps most vexing to publishers are the online rivals that at first blush do not appear commercially motivated. Instead, these companies start from a position… Continue reading Non-Profit, on Purpose
Over Blogulation
As magazine and newspaper publishers rush to convert their journalists to bloggers, we are quickly slipping into a state of blog overpopulation, as the masses gain confidence to speak up on the web. Earlier in the week, I linked to a much talked about blog entry from Nick Carr where he balked at the lack… Continue reading Over Blogulation