Cnet looks at the changing nature of trust and information online in an article titled, “Most reliable search tool could be your librarian.” “Most people don’t bother to look at results past the first page or spend much time evaluating the source of the material, experts say.” “There’s a problem with information illiteracy among people.… Continue reading Are All of Our Eggs in Google’s Basket?
Category: web
Traditional Publishing in Jeopardy
From AdWeek, an article titled “Print is not Enough.” “If you’re a magazine publisher who believes print ads alone will remain a viable business, Robin Steinberg has a message for you: think again… pressure is mounting on magazines to offer advertisers multiplatform packages that tie-in to the Web, mobile and other appropriate digital media.” “Readers… Continue reading Traditional Publishing in Jeopardy
Trends to Conquer the Online World
Some interesting insights from the recent Future of Web Apps Conference 2006. AU Interactive gives there recap from the conference titled “10 Things That Will Make Or Break Your Website.” Included on the list are: Make the website easy to use. Then make it easier. Obsess about your copy and how you communicate to your… Continue reading Trends to Conquer the Online World
Cashing in on the Long Tail
David Berlind has a great post about a recent talk that AOL’s CEO John Miller recently gave about online growth and user generated media, among other topics. Excerpts from David’s summary of the talk: “…the bottom line is that if people are spending more of their time online, and the number of hours in the… Continue reading Cashing in on the Long Tail
Comic Publishing Moves to the Web
The New York Times reports on the state of comics on the web. It seems that comics are confronting the same issues as other publishers: “We realize what a great promotional tool the Internet is,” [Marvel Publisher Dan Buckley] said. But like other print media, “we’re all waiting” as digital technologies create challenges and opportunities… Mr. Buckley… Continue reading Comic Publishing Moves to the Web
Customer Engagement Key to Online Success
The Washington Post profiles a new kind of ad-agency that: “…has nothing invested in any particular solution and nothing to gain by telling its clients to spend more rather than less, its pitch is that it can offer the least-biased, most-cost-effective solutions. The message resonates with companies dissatisfied by the payoff from traditional advertising.” Their… Continue reading Customer Engagement Key to Online Success
Wayward Journalists, Please Come Back
I am once again impressed at Google’s constant tinkering to make a better experience for their users, and a more profitable place for its advertisers. Its latest effort focuses on user preferences: “This is designed to further ensure that users will find ads only when they’re most useful and advertisers will receive the most qualified… Continue reading Wayward Journalists, Please Come Back
Is it Too Late for Publishers?
David Carr asks this question in the New York Times: “Can traditional publishing provide the kind of growth required by a public company?” He goes on to profiles Time, Inc.’s current situation. Time’s CEO Ann S. Moore states: “We can’t just take all our old magazine people and turn them into multiplatform geniuses… we are… Continue reading Is it Too Late for Publishers?
Enter the Age of Mobile Publishing
A quote from Peter Chernin, president and chief operating officer of News Corp: “I believe that mobile could be one of the greatest media platforms ever created. It could rival television, the Internet and literally anything.” I would have to agree with him. In an age where hospitals rely on just-in-time delivery of supplies in… Continue reading Enter the Age of Mobile Publishing
Women in Journalism
Courtney Lowery offers a different perspective on how digital media is affecting journalism: “I’ve been hit on by sources, told “attagirl” by one of my reporters, and just this week had a freelancer sign off in an email with “thanks darlin.’” That kind of condescension I’ve become accustomed to. But not once, in all of… Continue reading Women in Journalism