TV Guide: From Publishing to Web

PaidContent has an interesting article on the evolution of TV Guide: TVGuide.com Redesign Rolls Out Today; Emphasis On Info, Community.  Seems like an interesting blend of features and a remarkable step forward for a brand that had to completely transform itself with the advent of digital media. 

TV Guide: From Publishing to Web

PaidContent has an interesting article on the evolution of TV Guide: TVGuide.com Redesign Rolls Out Today; Emphasis On Info, Community. Seems like an interesting blend of features and a remarkable step forward for a brand that had to completely transform itself with the advent of digital media.

Growing Pains of Web Innovation

Four of the biggest innovations on the web are experiencing serious growing pains. Let’s start with Podcasting. Michael Arrington maintains a Podcast site in addition to his wildly popular TechCrunch blog. But his Podcast site has experienced radio silence recently. Last week he gave an update: “The problem was mostly production time…editing sound files is… Continue reading Growing Pains of Web Innovation

Networked Books

The Wall Street Journal looks at the rise of “networked books“: “In a fairly radical turn, one major publisher has made a networked book available free online at the same time the book is being sold in stores. Other publishers have posted networked titles that invite visitors to read the book and post comments. One… Continue reading Networked Books

Solving a Problem No One Has

Everything is moving online. Magazines, newspapers, books – there is a scramble to be first, be innovative, and be profitable. To be sure, there is great opportunity online, and publishers are finding declining growth in their print formats, and see digital media as their salvation. As companies create new solutions, a key question to keep… Continue reading Solving a Problem No One Has

Blogging a Conference

Josh Hallett has a great primer on how to blog a conference. He reviews the tools, software, preparation, strategy, news coverage, audio and video. Like most things, preparation prior to the event is key.

Marketing & Advertising

Two interesting articles on the money-side of online media: Cost-per-click ads vs. affiliate programs “…the benefits of going with affiliate programs that pay larger amounts when people purchase a product…” Marketing on RSS feeds “…a number of great examples of RSS marketing including coupons, affiliate marketing, PR/IR feeds, deals, classifieds, podcasts branded entertainment and more…”

Social Networks & Privacy

Facebook, the social networking site for college students has made some updates to their system this week, to dramatically mixed reviews. Facebook describes the change as:  “Before, it was an encyclopedia model, but now we’re changing to a news model.”  Basically, if you had a Facebook account, you can now see daily updates of activities… Continue reading Social Networks & Privacy