While the web is quickly changing the landscape for journalists, magazines, and newspapers, it is also a powerful tool to extend event coverage. The web offers incredible opportunities to do the following: Extend your coverage Further engage your industry Maximize your resources What can coverage look like? Feasibly: Multiple articles a day Multiple blog entries… Continue reading Event Coverage: Engaging Readers & Stretching Resources
Category: marketing
The Business Value of Blogs
Mack Collier looks at several examples where businesses used blogs and social media to benefit their bottom line: South African winery, Stormhoek After developing a social media strategy, the company’s sales doubled within 7 month. “… before Stormhoek started blogging and involving bloggers in its marketing efforts [in May 2005], that the winery sold around… Continue reading The Business Value of Blogs
The Marriage of Content & Marketing: The Online Conversation
It seems that a key distinction between bloggers and journalists is that bloggers tend to be more active in marketing their content on the web. However – they may not call it that – it may simply be referred to as participating in the online conversation. As power shifts from traditional display advertising and media… Continue reading The Marriage of Content & Marketing: The Online Conversation
Online Advertising: Can Magazines Survive on the Web?
Magazines and newspapers are looking to attract readers online, and find ways to monetize their attention. However, there are a variety of obstacles in the way, not least of which is the elephant in the room: “The $3.1 billion merger between Web search king Google and online ad giant DoubleClick approved by U.S. regulators yesterday… Continue reading Online Advertising: Can Magazines Survive on the Web?
The Death of Apple’s Brand Promise
This is a story about what is standing between individual journalists who blog and work on the web, and crushing lawsuits from large companies… Last week, a blogger gave up his right to report on a certain company. The man is Nick Ciarelli, a student who has written the influential Think Secret blog, which speculates… Continue reading The Death of Apple’s Brand Promise
Tying Web Analytics to Business Strategy
Reid Carr talks about taking web analytics a step further, and tying them to business strategy. “The connection between the traffic and sales is often not monitored as specifically as it could be. Companies need to begin to measure more business-oriented metrics related to the overarching goals of the organization and begin to draw tight… Continue reading Tying Web Analytics to Business Strategy
The Value of Giving Away Your Content
Robert Scoble explains why content creators should give away was they produce: “I’ve found that the more I give away my content, the more magical stuff happens to me anyway and if that means my photos or writings or videos get used in some way that I don’t really like, well, that’s a risk I’m… Continue reading The Value of Giving Away Your Content
The Value of “Seemingly Unimportant Conversations”
Robert Scoble whittles down the difference between companies who “get” communicating using new media and those who don’t: “…here’s where corporations go wrong: they don’t get the value of seemingly unimportant conversations.”
How Bloggers Monetize the Attention they Receive
Bernard Lunn looks at the two types of bloggers that are motivated by making money: Aspiring media moguls Blogging for attention He focuses in on the second type, and how bloggers can monetize the attention they receive in ways other than display advertising: Corporate bloggers – using the medium as another form of public relations… Continue reading How Bloggers Monetize the Attention they Receive
Everything a Blogger Needs to Know About Search Engine Optimization
Aaron & Giovanna Wall have just released an outstanding piece: “The Bloggers Guide to SEO.” It starts off explaining why search engine optimization is so crytical, and why no one who wants their blog to be read, can ignore Google: Consider that Google owns… the #1 search portal a leading email service a leading customized… Continue reading Everything a Blogger Needs to Know About Search Engine Optimization