Category: content

How the Web’s Economy of Scale is Changing Publishing

Read/Write Web proclaims that Google is the ultimate money making machine on the internet. They focus on some classic supply & demand examples, and explain why so many niche companies and markets are trying to emulate Google in some way. Instead of being a destination, websites are trying to become more of an essential service,… Continue reading How the Web’s Economy of Scale is Changing Publishing

Original Content Creation vs. Aggregation

Scott Karp looks at how the web has fragmented the media industry: “The real divide now emerging is between companies that create original content and companies that create platforms for aggregating and distributing that content. Newspapers embody the old media world where content creation, aggregation, and distribution were inextricably linked. But the digital media revolution… Continue reading Original Content Creation vs. Aggregation

Dealing With Duplicate Content in an Age of Aggregation & Licensing

As aggregation and licensing grows with content providers online, there are some questions around how Google handles duplicate content across domains. The article reviews the following: What is duplicate content? What isn’t duplicate content? Why does Google care about duplicate content? What does Google do about it? 10 ways to proactively address duplicate content issues.

Dealing With Duplicate Content in an Age of Aggregation & Licensing

As aggregation and licensing grows with content providers online, there are some questions around how Google handles duplicate content across domains. The article reviews the following: What is duplicate content? What isn’t duplicate content? Why does Google care about duplicate content? What does Google do about it? 10 ways to proactively address duplicate content issues.

Content Malls: Collecting the Niche Blogs

Robert Scoble takes a look at content malls online. These are networks that collect niche blogs, and then use a centralized sales and support structure to monetize them. The four elements that Robert feels his own content mall will be judge on are: Audience Revenue Brand Quality Engagement It is a fascinating time online, as… Continue reading Content Malls: Collecting the Niche Blogs

Why the Internet is Good for Traditional Media

BusinessWeek has a message for traditional media companies: “…we believe Internet companies that enable and promote revenue generation from their content should be viewed as critical allies of, not necessarily competitors to, traditional media companies.” Om Malik shows us the sheer size of social networks, with MySpace alone generating 38 billion page views last month… Continue reading Why the Internet is Good for Traditional Media

Content Creators Rejoice: Google Needs You

Why is Google dominating the online landscape? They are not content creators, in fact, they desperately need content creators, such as large established media companies. A quote from Tim Armstrong, VP-advertising sales at Google: “There is a public perception about getting steamrolled by Google. But Google is not great at creating content. It’s not something… Continue reading Content Creators Rejoice: Google Needs You