Content Malls: Collecting the Niche Blogs

Robert Scoble takes a look at content malls online. These are networks that collect niche blogs, and then use a centralized sales and support structure to monetize them.

The four elements that Robert feels his own content mall will be judge on are:

  1. Audience
  2. Revenue
  3. Brand Quality
  4. Engagement

It is a fascinating time online, as blogger are essentially becoming athletes who are being signed to teams. It will be interesting to see what happens when some of these content malls close down, and when bloggers become free agents. What will the transition be like for a blogger that was part of a strong and successful team to go it on their own, or start shopping around for a new team? It is an exciting time to be a writer…

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