Category: content

Teenagers: Constant Information Consumption and Creation

As blogging, twittering, instant messaging, email and social media become more integrated in our lives, we are quickly becoming a culture of constant information consumption and constant information creation. A recent trip to Panera became a lesson in the sociology of teenagers for Scott Karp, as he observed those at the table next to him:… Continue reading Teenagers: Constant Information Consumption and Creation

Long Articles or Short? Depends on The Goals of Your Readers.

Jakob Nielsen has some mathematical formulas to determine whether long or short articles are better for your website. His conclusions: If you want many readers, focus on short and scannable content. This is a good strategy for advertising-driven sites or sites that sell impulse buys. If you want people who really need a solution, focus… Continue reading Long Articles or Short? Depends on The Goals of Your Readers.

Tracking Your Copyrighted Work Across the Web

A company called Attributor is building a service that will allow content creators (eg: big media) to track who uses their copyrighted material elsewhere on the web: “The company has developed software that identifies an electronic “fingerprint” for a particular piece of material — an article, a picture, a video. Then it hunts down any… Continue reading Tracking Your Copyrighted Work Across the Web

Picking a Fight With Content Creators

Marc Andreessen find the entertainment industry’s writers strike to be ill-timed for studios: “If you’re a mogul, the key question has to be, what would the founders of my industry have done in this situation? Really, what would they have done? Thomas Edison, Darryl Zanuck, Jack Warner, Irving Thalberg, Adolph Zukor, David Selznick, Louis Mayer,… Continue reading Picking a Fight With Content Creators

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More Paid Content Becomes Free

The Sacremento Bee will no longer charge the $499 subscription fee for political coverage in their “Capitol Alert” site: “In the past year, Capitol Alert’s in-depth and ongoing political news and information have become a valuable daily resource for many political professionals. During this time, we have received many requests to make Capitol Alert available… Continue reading More Paid Content Becomes Free

Content Creators Connecting Directly to their Audience

Radiohead’s sudden move to offer their new album online, for any price you want to pay, hits at the crux of how content is valued in the modern age. As “old media” companies evolve, startups push the envelope of how to serve communities and audiences, and lawyers get involved in content sharing online, Radiohead has… Continue reading Content Creators Connecting Directly to their Audience

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Moving B2B Websites Forward: Content vs. Functionality

RBI CEO Tad Smith comments on his vision for how to move B2B websites forward, in terms of the balance between content vs. functionality & performance: “To me, a dollar today spent on site engineering is better than one spent on building editorial content. This may seem counterintuitive, but there’s too much focus on content.… Continue reading Moving B2B Websites Forward: Content vs. Functionality

Why Content Should Be Free

The New York Times reports on how TED, an organization that runs a yearly event for business, technology & non-profit folks, has recently found the compelling benefits of posting videos from their conferences: More advertising revenue. Exposure to millions who would otherwise never attend the event. “In so doing, TED is at the vanguard of… Continue reading Why Content Should Be Free