AdAge says that The Reach Most Marketers Crave Still Comes From TV, Print and Internet Ads. But, Jeff Jarvis refutes these findings in his article: Advertisers: Head, Meet Sand, Insert. Who will win this battle of the wills?! Well, Nick Denton will. His Gawker blog network seems to be the envy of all other blog… Continue reading Web Marketing Reality
Author: Dan Blank
Web to Print
The NY Times reports on a travel website that is now starting a quarterly magazine: “Mr. Sherman said the new magazine was aimed at the 25 percent most affluent subscribers to his newsletter, who he said wanted a publication that focused on what he called “luxury value.” This raises an interesting concept. As the ‘breaking-news’… Continue reading Web to Print
Blog Niche
Mike Rundle looks at the meaning of “the long tail” and why it may be difficult to create an A-List blog: “If you look at nearly all blogs on the Technorati 100, it’s difficult to say they made it there solely on the quality of their content and not because of any external factors. These… Continue reading Blog Niche
Sunday Wrap Up
Just clearing out some remaining news and commentary for the week: The Bivings Report surveys the top 100 newspapers’ use of online offerings. “Socialmeter… scans several major link-tracking sites and spits back an analysis of your URL’s popularity” Darren Rowse discusses why bloggers call it quits. A brief but interesting article on 5 Ways to… Continue reading Sunday Wrap Up
Non-Profit, on Purpose
The New York Times has a report on two magazine brands that are thriving: AARP and Consumer Reports. Their parallels to the success of online communities is a key ingredient: “…perhaps most vexing to publishers are the online rivals that at first blush do not appear commercially motivated. Instead, these companies start from a position… Continue reading Non-Profit, on Purpose
Over Blogulation
As magazine and newspaper publishers rush to convert their journalists to bloggers, we are quickly slipping into a state of blog overpopulation, as the masses gain confidence to speak up on the web. Earlier in the week, I linked to a much talked about blog entry from Nick Carr where he balked at the lack… Continue reading Over Blogulation
Stuck in the Middle
The Guardian Unlimited looks at the state of UK ad spending: “Consumption of traditional media such as newspapers is on the wane and TV audiences are increasingly fragmented by the wealth of choice on digital. The internet and new media channels are taking traffic from TV and print, but advertising spending on new platforms is… Continue reading Stuck in the Middle
Blog Ad Network at Washington Post
Steve Rubel reports that “the WashingtonPost has launched a brand new program that helps marketers find blogs to advertise on. It’s called the Sponsored Blogroll… advertisers can browse the network and find blogs to advertise on within their verticals. The bloggers and the Post split the ad dollars.” Darren Rowse had this to say: “It’s definitely an… Continue reading Blog Ad Network at Washington Post
Big Pharma Ups Web Ad Spending 25%
AdvertisingAge reports that large pharmaceutical companies are expected to Spend $1.3 Billion online by 2008. “Web publishers are already lining up to take their money.” “…instead of advertising particular medications, marketers are focusing more on providing information and a place for communities to gather on websites…”
Search Marketing
Scott Karp has a nice roundup on the The State of Search Marketing.