Click Fraud

Steve Rubel pointed out a new BusinessWeek cover story on click fraud. The article looks at: “…a dizzying collection of scams and deceptions that inflate advertising bills for thousands of companies of all sizes. The spreading scourge poses the single biggest threat to the Internet’s advertising gold mine and is the most nettlesome question facing… Continue reading Click Fraud

Newspaper Innovation

The Wall Street Journal has rolled out some innovative new features, including:“a Windows screensaver, embedded right-click search capabilities, the My RSS beta and pop-up story summaries.”

Community Journalism Challenge

Steve Rubel reports on an interesting challenge for community journalism:“The Knight Foundation have launched the ‘Knight Brothers 21st Century News Challenge’, investing up to $5 million in its first year in web 2.0-style community news projects that best use the digital world to connect people to the real world.”

Categorized as journalism

The Beauty of Tagging

Matt McAlister looks at the pros and cons of tagging:“tags are hugely valuable. They expose important meta data at an abstraction level that was previously hidden in the Internet user interface. They are connective tissue allowing data sources to talk to each other in meaningful ways. And human-edited tags can balance the inaccuracies of machine… Continue reading The Beauty of Tagging

Categorized as tagging

Search Engine Rankings

“comScore Networks today released its monthly qSearch analysis of activity across competitive search engines… Google Regains Some Ground from Previous Month’s Share Decline with 0.4 Share Point Increase in August Rankings.”

Categorized as search

Google AdSense in Email Newsletters

From Search Engine Journal: “Google AdSense… seems to be letting select publishers serve Google AdSense ads in newsletters and mass commercial emailings. I’ve tried (as a test) placing Google AdSense in Constant Contact powered emails and the ads were served and targeted almost perfectly.”