Yesterday, I talked about how the value of face-to-face communication has not diminished in our online social media world. BL Ochman talks about this concept and takes it a step further, reflecting on the sheer power of physical groups that remains for years down the road. I think this is a very interesting point. I… Continue reading Lasting Benefits of Social Media?
Steve Rubel pointed out a new BusinessWeek cover story on click fraud. The article looks at: “…a dizzying collection of scams and deceptions that inflate advertising bills for thousands of companies of all sizes. The spreading scourge poses the single biggest threat to the Internet’s advertising gold mine and is the most nettlesome question facing… Continue reading Click Fraud
The Wall Street Journal has rolled out some innovative new features, including:“a Windows screensaver, embedded right-click search capabilities, the My WSJ.com RSS beta and pop-up story summaries.”
Steve Rubel reports on an interesting challenge for community journalism:“The Knight Foundation have launched the ‘Knight Brothers 21st Century News Challenge’, investing up to $5 million in its first year in web 2.0-style community news projects that best use the digital world to connect people to the real world.”
The NY Times will begin a new marketing campaign that focuses on the quality of their journalism. Vanity Fair columnist Michael Wolff had this response:”A branding campaign for The New York Times seems like an odd thing to me,” he said. “They essentially have a branding campaign that arrives every day — the paper, the… Continue reading NY Times Markets its Journalism
Some worries this week about the strength of the online ad revenue business.
Matt McAlister looks at the pros and cons of tagging:“tags are hugely valuable. They expose important meta data at an abstraction level that was previously hidden in the Internet user interface. They are connective tissue allowing data sources to talk to each other in meaningful ways. And human-edited tags can balance the inaccuracies of machine… Continue reading The Beauty of Tagging
“comScore Networks today released its monthly qSearch analysis of activity across competitive search engines… Google Regains Some Ground from Previous Month’s Share Decline with 0.4 Share Point Increase in August Rankings.”
From Search Engine Journal: “Google AdSense… seems to be letting select publishers serve Google AdSense ads in newsletters and mass commercial emailings. I’ve tried (as a test) placing Google AdSense in Constant Contact powered emails and the ads were served and targeted almost perfectly.”
Read/Write Web looks at the evolution of social bookmarking, and catalogs the features of each company offering this service.