Tom Krazit of Cnet looks at why Apple has such devoted customers. In his article, he references a 1996 BusinessWeek cover story on “The Fall of an American Icon.” Reading the article now is fascinating, given the amazing turnaround Apple has experienced since. Some great excerpts: “Apple is rapidly becoming a minor player in the… Continue reading Apple: The Fall of an American Icon…. Circa 1996
Online Video: Adding Richness to Newspaper Articles
I will be sharing more online video that is produced by traditional print media, such as newspapers. First up, an engaging feature about a man whose conviction was overturned after 18 years in prison: Life Unbarred. The segment was produced by The News & Observer out of North Carolina. Photojournalist Travis Long shared the background… Continue reading Online Video: Adding Richness to Newspaper Articles
Unplugging the Web Increases Productivity
Darren Rowse explains how spending more time offline has made him a more productive blogger. Instead of constantly checking email, stats, IM, and other blogs, he has time to focus on: Writing Strategic thinking Family I see this trend more and more – as we are given a constant array of options to use our… Continue reading Unplugging the Web Increases Productivity
Twitter: The Crocs of the Web
David Armano explains why the microblogging service Twitter has seen such explosive growth. The answer is that Twitter creates a conversation ecosystem, which can connect people across location and media. He illustrates how Twitter uses their website, widgets, mashups, mobile, virtual worlds and feeds to create a flexible service that allows people to use it… Continue reading Twitter: The Crocs of the Web
Are Magazines Carving Unique Identities on the Web?
Jon Friedman chats about the state of magazines in America: “Fortunately, most (though not all) magazines have moved past the prehistoric practice of merely slapping copy from their publications onto the Web. They’re incorporating more video and audio products as well. But they have a long way to go before they establish distinct identities for… Continue reading Are Magazines Carving Unique Identities on the Web?
How Many Parts of a Newspaper can be Outsourced?
I have been wondering how many parts of a newspaper can be outsourced. One paper is beginning to find out: “The Sacramento Bee is outsourcing some of its advertising production work to India. The newspaper plans to eliminate half its artist jobs by next summer…” “In August, [they] outsourced circulation customer service to an Illinois… Continue reading How Many Parts of a Newspaper can be Outsourced?
The Value of “Seemingly Unimportant Conversations”
Robert Scoble whittles down the difference between companies who “get” communicating using new media and those who don’t: “…here’s where corporations go wrong: they don’t get the value of seemingly unimportant conversations.”
The Marketing Shift From Messages People Don’t Want to See
Advertising Age looks at companies who are suddenly understanding the incredible value of search engine optimization. This is not just a technical shift, but a huge cultural change for most companies: “Ad agencies clearly were not embracing the channel and were still consumed with old ways of hitting consumers over the head with messages they… Continue reading The Marketing Shift From Messages People Don’t Want to See
Online Content Creators Find it Hard to Turn Page Views into Dollars
Daisy Whitney of TV Week looks at the difficulty that popular online content creators find when trying to monetize their efforts: “There is a very good chance that people creating shows that reach 500,000 viewers a month or more will be able to go full-time… I don’t know if you should quit your job, but… Continue reading Online Content Creators Find it Hard to Turn Page Views into Dollars
Communities and Magazines
I wanted to share just one example from my life where the web has altered my need for magazines. I will also look at how magazines can evolve to serve their audiences in new ways as their behavior changes. One of my hobbies is an obsession with stereo equipment. There is a whole culture built… Continue reading Communities and Magazines