Much like High Schoolers, now adults are becoming obsessed with their “reputation.” In this case, their online reputation. As more and more information about you is available on the web, some are turning to consulting firms to clean up their online reputation. Here is the story of one woman: “In December, Scheff turned to ReputationDefender,… Continue reading Cleaning Up Your Online Reputation
Category: social media
The Rise of the Little People
Is social media the ultimate tool that gives voice to the masses? At what point does professional journalism become a wall that prevents all but a few voices to be broadcast to the citizens of the world? A recent yard sale purchase – ahem, Transformers and Fisher Price Little People – had me thinking about… Continue reading The Rise of the Little People
Marketing Needs Social Media
Brian Solis has a phenomenal post on how social media is affecting marketing. I am always skeptical of “manifestos,” as Brian calls his post, but it is filled with great ideas. “The future of marketing integrates traditional and social media elements. The new mix will include what you know along with the tools to succeed… Continue reading Marketing Needs Social Media
All Media is Digital Media
Two reports (from Jeremy Pepper and Eric Savitz) on the keynote from the New Media Summit: At the end of the day, every company is becoming a media company. Community is going to be the most strategic asset in how media gets created. Community is the center of everything. Instead of you finding content, content… Continue reading All Media is Digital Media
The Secrets to Web Stardom
The Wall Street Journal looks at how to become an internet star. “…Internet stars exploit the power of the Web. They employ all the social-networking tools available on new-media sites like Google Inc.’s YouTube, inviting fans to comment on their work, link to it and even copy it. And they draw on email, subscriptions and… Continue reading The Secrets to Web Stardom
User-Generated Content Causing Strife for NY Times
The NY Post has an interesting account of user-generated content causing grief for the New York Times. The problem arises from a broadway production quoting a reader’s review from the NY Times website, and attributing it to “The New York Times Online.” It is a fascinating account of traditional media’s struggle with social media. (Thanks… Continue reading User-Generated Content Causing Strife for NY Times
The Uncontrollable Spread of Information
Now that the web gives a voice and control to the average user, the question some larger sites and content owners are having is: can they take it back? It seems that a story was posted to Digg.com that shared the “processing key” for HD-DVD discs. Basically, a long string of letters and numbers that… Continue reading The Uncontrollable Spread of Information
Tragedy & Social Media
I really didn’t want to write about the Virginia Tech shootings this week, but I can’t escape how it illustrates the shift in media: Journalists now look to their audience & social media for sources. Through blogs, social networks, comments, photos, videos, and forums – journalists are finding sources in new places. Expectations of the… Continue reading Tragedy & Social Media
Getting Link Love From Others on the Web
Rand Fishkin shares some tips on “Creating Content that Appeals to a Link-Savvy Audience.” While much of B2B content needs to exist specifically for core users, it can be great marketing to post the occasional article that has a broader audience appeal. Among Rand’s suggestion are to focus on topics that are “unique, interesting and… Continue reading Getting Link Love From Others on the Web
Where Anyone Can Be a Reporter, Writer, Researcher or Editor
Wired is diving into citizen journalism and crowdsourcing once again. A new project called Assignment Zero offers: “…any willing contributor the chance to do the work of a reporter, writer, researcher or editor in a joint investigation by Wired and NewAssignment.Net. When Assignment Zero ends, NewAssignment.Net will publish the results — articles, interviews and assorted… Continue reading Where Anyone Can Be a Reporter, Writer, Researcher or Editor