Steve Yelvington looks at “Why journalists don’t make ideal online community leaders.” It doesn’t start with your source list A healthy Web community leverages the passions of individuals and activists and chaotic self-organizers, and that’s a completely different world than you’re going to find reflected in your source list. Journalists don’t know how to ask… Continue reading Does the Online Community Structure Fit with that of Journalism?
Category: social media
How to Get Married to Web 2.0
Allen Stern gives an amusing look at how he can use Web 2.0 companies to find, court, and marry someone. The article is also a good indication that we may indeed be in a Web 2.0 bubble, with an increasingly large number of companies offering more and more fragmented services.
How to Create Community Online
Online Journalism Review shares tips on “How to manage an online community.” Be part of a community before you start one Stay informed about your publishing software You’re running the board to learn, not to show off Set the rules, then explain them up front
Social News Sites Digg and Propeller Add Features
Two social news sites are adding features to further engage their audiences: Digg: They are adding more social networking features to allow users to find ‘like-minded friends.’ Propeller: Rebranded and relaunched (formerly known as Netscape), and is working on a site that gives readers more ‘personal relevance.’
Social News vs. Traditional News
Mathew Ingram gives a good summation of a recent report on how “social news” sites stack up against traditional media, and why the issue is not so simple.
Does Advertising Really Change When You Bring it Online?
CNET looks at the new trend of “coversational advertising:” “The emergence of user-generated content has given average citizens a forum for recommending and denouncing products in a way they never had before. “I call it the ‘relationship economy.’ You value and feel empowered to control your time,” Schultz said. “Do you really want to have… Continue reading Does Advertising Really Change When You Bring it Online?
When Experts Connect Directly to Their Audience
The Boston Globe looks at how the Internet is allowing musicians to connect directly with their audience, and keep more profits in the process: “Increasingly, recording artists and consumers are uniting and circumventing traditional channels for creating and distributing music,” said Mike Goodman, a media and entertainment analyst at Yankee Group in Boston. “These days,… Continue reading When Experts Connect Directly to Their Audience
Google News Adds Unique Commenting Feature; No Fabio
Google is adding an already controversial new feature to Google News: allowing people to comment on news items, but only those who are actually featured in the news story. Plenty of people are thinking about Google’s reasoning for this, the competitive advantage it could give them, and trying to figure out how Google will verify… Continue reading Google News Adds Unique Commenting Feature; No Fabio
Hearst Looks to Social Shopping to Create Buzz for Magazines
Heart looks to be buying Kaboodle, “a service for sharing shopping recommendations and style advice online:” “Hearst says it is likely to build pages on Kaboodle featuring products from many of its 19 U.S. magazine titles, such as Cosmopolitan and Good Housekeeping, aiming to generate buzz around the magazines by allowing shoppers to sound off… Continue reading Hearst Looks to Social Shopping to Create Buzz for Magazines
MySpace Looks for More Original Content
As competition for the hearts of web users heats up, MySpace is looking to become something more than an aggregator and social network, but a content producer, and conduit for others to do so: “MySpace had a great deal of success with their short form webisode, “Prom Queen”. The heavily hyped ode to teenage drama… Continue reading MySpace Looks for More Original Content