Hearst Looks to Social Shopping to Create Buzz for Magazines

Heart looks to be buying Kaboodle, “a service for sharing shopping recommendations and style advice online:”

“Hearst says it is likely to build pages on Kaboodle featuring products from many of its 19 U.S. magazine titles, such as Cosmopolitan and Good Housekeeping, aiming to generate buzz around the magazines by allowing shoppers to sound off about the products they feature online. It wants to develop Kaboodle into a larger independent lifestyle site by linking it with deep-pocketed advertisers and more editorial content.”