Cleaning Up Your Online Reputation

Much like High Schoolers, now adults are becoming obsessed with their “reputation.” In this case, their online reputation. As more and more information about you is available on the web, some are turning to consulting firms to clean up their online reputation. Here is the story of one woman:

“In December, Scheff turned to ReputationDefender, a year-old firm that promised to help her cleanse her virtual reputation. She no longer dreads a Google search on her name. Most of the links on the all-important first page are to her own Web site and a half-dozen others created by ReputationDefender to promote her work on teen pregnancy and teen depression.”