The Wall Street Journal profiles two companies who are looking beyond big media to reach their audience: Nike’s efforts to influence the influencers, and expand their marketing dollars beyond traditional advertising in the media: “The question is, how do you not let your size become a disadvantage? How do you keep an edge, a crispness,… Continue reading Nike & Nissan Looks Beyond Big Media to Reach Their Audience
Category: media
The New Media: Consolidation of Content Creation & Attention
Scott Karp looks at two media consolidation trends: The consolidation of content creation. The consolidating the power to decide which content gets attention. His examples of content consolidation are particularly interesting: Buying and selling links to influence search traffic — a practice Google is cracking down on to protect its own consolidation “Citizen media” sites… Continue reading The New Media: Consolidation of Content Creation & Attention
Google Eclipses Big Three Media Companies
Google’s rise continues: “If there were any doubts that we were back into a new, digital media economy, they were laid to rest Monday when the price of Google’s shares topped $600 for the first time, giving it a price to earnings multiple of 49.54, and a market capitalization greater than the three biggest traditional… Continue reading Google Eclipses Big Three Media Companies
Blogs Become Media Companies
Richard MacManus had an interesting reaction to a new service that ranks the top sources for tech news aggregator Techmeme. He talks about how many successful blogs, including his own, have evolved into media companies: “Nothing illustrates the current ‘new media’ landscape more, for me personally, than the fact I spend more time these days… Continue reading Blogs Become Media Companies
Are Journalists Killing Journalism?
Don’t you just love when CNN sends you a breaking news email, and it is about Britney Spears and her baby, or Paris Hilton entering or exiting jail? Author Jake Halpern takes a look at our growing obsession with celebrity gossip, often at the expense of reporting on more serious topics: “A word-count analysis of… Continue reading Are Journalists Killing Journalism?
The TV Industry: Challenges & Opportunities
An inverview with Tracey Scheppach gives a look at how the TV industry is reacting to the shift to digital media and online streaming. Some of the most interesting quotes: “One thing you can take to the bank is: TV measurement is going to drastically change, and that is a good thing for not only… Continue reading The TV Industry: Challenges & Opportunities
Content Creators: More Options for Distribution
As the creators of South Park are inking a new deal with Viacom to distribute their creation online, they are proving that content creators hold the upper hand over traditional media distributors. “In a joint venture that involves millions in up-front cash and a 50-50 split of ad revenues, the network and the two creative… Continue reading Content Creators: More Options for Distribution
How the Change in Media is Affecting Journalists
I Want Media interviews author Mark Deuze, who looks at how the lives of journalists and anyone working in media is changing: “What is changing is an acceleration of things that have been happening for a while — media convergence and integration coupled with disintegration, disruptive technological change, continuous market fragmentation.” “This is being brought… Continue reading How the Change in Media is Affecting Journalists
The Joys and Pitfalls of Media Convergence
The New York Times has an interesting article about how the boundaries between different forms of media have disappeared, and one non-profit that is helping to come up with innovative solutions to the most vexing problems for media companies. To start, a sober look at how media has changed: “Today, I watch “Lost” on my… Continue reading The Joys and Pitfalls of Media Convergence
Drinking the iPhone Kool-Aid
True, I am an Apple fan. However, even trying to reserve my normal “I love Apple” enthusiasm just isn’t working with the upcoming launch of the iPhone. Carrying around a truly usable version of the web can have profound effects on how people consume media. Have you seen these commercials yet?! But the real test… Continue reading Drinking the iPhone Kool-Aid