On a recent outing in New York City, I couldn’t help but notice three buildings in particular, each representing a publishing giant. The New York Times building is brand new, the Hearst Tower is a new building built on top of the old one, and the McGraw-Hill building (their former headquarters) is vintage art deco.… Continue reading The Awe-Inspiring Brand Equity of Established Publishers
Category: media
2007: The Year in Media
There are lots of 2007 media industry recaps online, I will try to recap them all! Online Journalism Review: “Five Lessons from 2007.” Breaking news blogs take off, as does distribution of content via widgets. The media are still figuring out how to best leverage user-generated content. Folio magazine: “2007: The Year in Magazines.” Some… Continue reading 2007: The Year in Media
“Big Media Will Become Smaller”
Adam Tinworth reports from the Le Web 3 conference in Paris. He shares an interesting perspective from one of the speakers, June Cohen: “We think new media is new,” she said. And it is. “But old media is astonishingly new in the whole of human history.” Using the clock metaphor for human existence, “old media”… Continue reading “Big Media Will Become Smaller”
Are Media Companies Hurting Their Online Growth Potential?
It seems that media companies may be hurting their online growth by treating it as second fiddle to their traditional revenue streams: “Local online ad revenues have shown impressive growth lately, but a new report by Borrell Associates suggests that those gains would have been more substantial if it hadn’t been held back by bundling… Continue reading Are Media Companies Hurting Their Online Growth Potential?
BBC News is Now Multimedia Focused
BBC News has shaken up their operations to better leverage all media: “… today is a very big day for BBC News which has now been re-organised in a fully multimedia fashion… up until today the editorial decisions have been taken separately in three different departments – Radio News, News Interactive and TV News. Now… Continue reading BBC News is Now Multimedia Focused
Is Arianna Huffington the Future for Media Companies?
Fortune looks at why Arianna Huffington may have created the model for what media companies of the future will look like: “Some pundits have criticized the site for not paying its blogging contributors, or at least have wondered if they will stick around if Huffington and her colleagues get rich on their work. The counterargument… Continue reading Is Arianna Huffington the Future for Media Companies?
Content as Marketing: How Online Video Helps the Networks
Melissa Lafsky asks “Is Web Video Really Hurting TV?” and finds some intriguing answers: “…the brevity and accessibility of Web clips can raise awareness of a show, give viewers a taste of its content, and thereby entice more viewers to catch the show when it airs on a network. These findings are contrary to the… Continue reading Content as Marketing: How Online Video Helps the Networks
Tracking Your Copyrighted Work Across the Web
A company called Attributor is building a service that will allow content creators (eg: big media) to track who uses their copyrighted material elsewhere on the web: “The company has developed software that identifies an electronic “fingerprint” for a particular piece of material — an article, a picture, a video. Then it hunts down any… Continue reading Tracking Your Copyrighted Work Across the Web
The “Institutional Arrogance” of News Media
Tom Curley, CEO of The Associated Press is asking the news media to rethink how they operate: “Curley said in a speech that news organizations should quit thinking like gatekeepers of information and reach out to people who are accustomed to receiving news in real time online and customizing the ways they see and read… Continue reading The “Institutional Arrogance” of News Media
All Companies Will Be Media Companies
Jeremiah Owyang illustrates why all companies are becoming media companies: “Exactly what does a “media” company of the future look like? All along the customer lifecycle is an opportunity to create media, it’s great for injecting and encouraging conversation, telling a story, or demoing a product.”