I can’t help but feel that the current state of media & publishing can be compared to a 1970’s science fiction movie plot – films that pit the individual vs "the system," such as: Logan’s Run THX 1138 Star Wars Silent Running Soylent Green Perhaps my favorite of these offers an interesting look into the… Continue reading The Power Struggle for the Future of Media
Category: media
The Missing Piece: Revenue
Last week I talked about rethinking the publishing model to focus less on creating content, and more on creating products that solve reader need and establish the foundation for sustainable revenue. Today, I want to review the many online revenue models that publishers and media companies have at their disposal. The goals of this exercise:… Continue reading The Missing Piece: Revenue
Careers in Recession:
10 Ways Media Professionals Can Help Their Careers
The economic downshift has been tough on businesses, tough on jobs, tough on publishing & media, and tough on the advertisers, business partners and customers who support publishing and media. It is clear that no business or individual is safe from the affects. Many folks I speak to show a great concern about their business… Continue reading Careers in Recession:
10 Ways Media Professionals Can Help Their Careers
Beauty and the B2B: Using Photos to Engage Your Community
I am the guy in my family who takes photos at every gathering and makes sure we get group photos at every major event. In the moment, few seem to care about taking photos; but after the fact – it becomes a treasure trove of memories. Photos are an incredible opportunity for brands to further… Continue reading Beauty and the B2B: Using Photos to Engage Your Community
“Free vs. Paid” is the Wrong Question
I have seen a resurgence in journalists and media folks asking whether news and media should be free or paid. EG: Should the New York Times have a big pay wall in front of it. Traditional media in particular has jumped on this discussion, with the hopes of rebuilding a business model and audience behavior… Continue reading “Free vs. Paid” is the Wrong Question
Giving Thanks for New Media
I attended an event for the author Malcolm Gladwell, where he gave a chat and did a book signing. I found the entire experience fascinating. I arrived nearly 2 hours early to get a good seat up front, and I was not alone. He spoke about his new book, Outliers, and some of the secrets… Continue reading Giving Thanks for New Media
Media: From Consumption to Interaction
I took this photo last night at a friend’s 40th birthday party. It certainly underscores the incredible power of traditional media consumption – there is something mesmerizing about HD TV. However, more and more, I am seeing media consumption being turned into media interaction. Social media is creeping into our lives, as we await the… Continue reading Media: From Consumption to Interaction
More Consumption of Media — Less Revenue?
Rolling Stone has an article profiling record producer Clive Davis, titled “The Last Record Man.” (no link because its not on their website.) Clive characterizes the current state of the music industry: “You get rich in this economy by finding a way to charge for what has already been free. Water. TV. Radio. But the… Continue reading More Consumption of Media — Less Revenue?
Lessons for B2B Media from the Music Industry
This week, I want to take another look at lessons we can learn from changes in the music industry. So sit back, relax, and get ready to rock… If there is one single theme that runs through all the changes I am about to discuss it is this: discerning “just good enough” from truly “high… Continue reading Lessons for B2B Media from the Music Industry
The Piling Up of Media: Super-Users and Grazers
Every day, media is thrust into my life: Two newspapers on the driveway. Magazines in the mailbox… more than 10 subscriptions. RSS feeds in my RSS reader… about 100 subscriptions. This is before I look at my Blackberry, open Instant Messenger, surf a single website, think about the book on my nightstand, or even fathom… Continue reading The Piling Up of Media: Super-Users and Grazers