Good Magazine has ranked the 51 best magazines ever. Their take certainly reminds me of the sense of style and swagger that magazines have given us – and makes me question when their renaissance will be: “The essential strength of a magazine is its ability to amplify. An idea, or an image, or a story,… Continue reading Why Magazines Matter
Category: magazines
News Should be Free!
Variety dropped its pay wall! Thought that was cool. I’m not the only one.
Magazine Wars
Several articles this week on how Time magazine and other publications are fairing. Comparing ad pages from 2005 to 2006: Time Inc.: Down 4.8% Hearst Corporation: Down 0.7% Hachette Filipacchi: Down 7.1% Meredith Corporation: Down 1.4% Specifics for various titles from these companies can be found at MediaDailyNews. The New York Times looks at Time’s… Continue reading Magazine Wars
Hearst Magazines Now Taking Digital Seriously
Cathleen P. Black, president of Hearst Magazines reflects on their web strategy: “…never viewing digital inventory as the value-added piece of an ad-page deal, said Ms. Black, calling magazines’ obsession with advertisers’ page schedules “almost a relic.” Their five goals for digital: Transforming existing sites into the best possible properties. Using the web to drive… Continue reading Hearst Magazines Now Taking Digital Seriously
TIME Magazine Embraces the Web, Expects Lay-Offs
Richard Stengel, Managing Editor for TIME gives the low down on how the brand is embracing the web, and how changes in readers tastes has affected the magazine. They have shifted the publication date to Fridays, because they are “listening” to readers. “The new publication date reflects the way the Internet is affecting pretty much… Continue reading TIME Magazine Embraces the Web, Expects Lay-Offs
It is a Fascinating Time to be a Journalist!
Chris Anderson takes an in depth look at what it would mean to create a transparent magazine. In part 1, he looks at what has changed since Wired magazine’s website originally launched. My favorite: THEN: Media as Lecture: we create content, you read it. NOW: Media as Conversation: a total blur between traditional journalism, blogging… Continue reading It is a Fascinating Time to be a Journalist!
More Journalists Jump from Traditional Media to Web
The New York Times reports on more prominent journalists leaving their jobs at large media companies to join a new web venture: “Mike Allen, a reporter who covers the White House for Time magazine, and Roger Simon, the chief political correspondent for Bloomberg News, are joining the new multimedia political news venture being overseen by… Continue reading More Journalists Jump from Traditional Media to Web
Are Media Companies Leaders, or Followers?
Week after week, I link to articles that profile the massive changes going on within media and journalism. Each illustrates companies and people who are coping with a change in their industry that they are forced to endure. Perhaps these changes are discussed as “opportunities” in some articles; in others, but in many, they are… Continue reading Are Media Companies Leaders, or Followers?
Ad Spending Moving Online, Away from Traditional Media
Several anaylysts and organizations are sharing their predictions for advertising in 2007. All seem to agree that next year will be: “…challenging year ahead for the traditional media along with substantial growth for all things online.” The cause: “Television, radio and newspapers will “experience slow growth and ongoing audience declines,” according to the report, “and… Continue reading Ad Spending Moving Online, Away from Traditional Media
Bleak Outlook for Ad-Sales in 2007
Traditional media may have to make some big adjustments, very quickly, as the outlook for ad-sales worsens: “Not only will marketers continue to shift dollars from traditional media to emerging venues such as the Internet — possibly at a slightly reduced rate — but audience fragmentation will make it harder for media outlets to win… Continue reading Bleak Outlook for Ad-Sales in 2007