Advertising Age reports that advertisers are demanding issue-by-issue circulation guarantees, as opposed to averages. “The new power play reflects the growing demand for precision metrics in the media business, a drive fueled by an internet model that seems to promise instant accountability. It is also, though, part of a broader regime change in the industry,… Continue reading Advertisers Flex Muscle to Make Print More Accountable
Category: magazines
The Divide Between Editorial and Advertising
CNET reports on editorial standards at PC World magazine: “Award-winning Editor-in-Chief Harry McCracken of PC World resigned Tuesday over disagreements with the magazine’s publisher regarding stories critical of advertisers, according to sources.” I thought it was nice that two editors of a blog I follow (Engadget) made a point to back McCracken’s decision and the… Continue reading The Divide Between Editorial and Advertising
Former Editor-in-Chief Points to a Digital Future
Former editor-in-chief of Seventeen magazine, shared this advice at a journalism school class: “Her advice for graduating J-school students was to head straight for the digital world. Print magazines don’t have a wide open future anymore, now that many readers are moving online.”
Magazines and Newspapers Embrace Blogging
Circulation Management reports on how widespread blogs have become in the magazine and newspapers industries: “Magazine Publishers of America member blogs now stand at 400. Not to be outdone, 75 percent of the nation’s largest newspapers currently blog on business related topics.”
Why Online Advertising is More Compelling Than Print
Dave Evans of Forbes.com looks at why the form factor of newspapers is causing them so much trouble. How traditional media makes money: “The newspaper business has a simple model: charge advertisers for getting access to readers whom you attract with relevant content and cheap prices.” The problem: “Traditional media sell advertisers a pig in… Continue reading Why Online Advertising is More Compelling Than Print
Portfolio Magazine: The New Yorker for Investment Bankers
Conde Nast is launching a new business magazine: Portfolio. The New York Times gives us details on the creation of Portfolio, with some interesting quotes & info: “We’re not giving you peas and carrots… We want to capture the glamour… Business is about power. And guts. And passion. Business coverage should be too… Readers will… Continue reading Portfolio Magazine: The New Yorker for Investment Bankers
Time Magazine to Focus Less on News, More on Voice
The Wall Street Journal reports on the redesigned Time magazine: “In addition to a new look, editors have invoked the Economist as a role model for the new Time — less of a news digest, more of an opinion journal… Future issues will provide lots of directional signals to the magazine’s online edition, editors promise.”
Magazine Publishers See Their Future
The International Herald Tribune reports on an international magazine conference, the Magazine Media 2.0 conference. Some interesting quotes: “For most publishers at the conference, the Internet remains a greedy one-way vacuum, siphoning readers and advertising into an uncertain future.” “I think the old ways of buying media are old-fashioned and won’t be followed in the… Continue reading Magazine Publishers See Their Future
Print Readers Want to Know: “What’s in it for Me?”
CBS News reports on the changing landscape for newspapers and print editors. Some of the ways they are adapting: Pushing readers to go to their website for ‘breaking news.’ Focusing stories on how national news affects their community. Creating more articles from each topic. In terms of catering to the needs of local audiences, Samir… Continue reading Print Readers Want to Know: “What’s in it for Me?”
6,000 Words About Time Magazine
New York magazine has a 6,000 word piece on Time magazine: past, present and future. It is an eery tale of one brand’s journey from old media titan wading the waters of the online world.