The Independent looks at the grim prognosis for the future of magazines in Britain, as the figures for the first six months of 2007 from the Audit Bureau of Circulation were just released: “In every significant sector, the big newsstand brands are clearly feeling the pain. Glamour, the top-selling women’s monthly, has lost 41,000 readers… Continue reading Grim Outlook for Print Magazines in Britain
Category: magazines
Magazines Playing Catch-Up to Find Online Strategy
In an interview with Chuck Cordray, vice president and general manager of Hearst Interactive Media, Mark Glaser of MediaShift looks Hearst Corporation’s strategy bring their magazine brands such as Cosmopolitan, Redbook and Seventeen, into the online space. In a little over a year, this is what they accomplished: “….we built our content management system on… Continue reading Magazines Playing Catch-Up to Find Online Strategy
Time Inc. Finds Rough Waters in Print and Online
Matthew Flamm of NewYorkBusiness.com looks at Time Inc.’s difficulty in both web and print: “Time Magazine continues to lose ad pages despite its radical re-engineering of five months ago, and Fortune, Money and Business 2.0 have suffered double-digit advertising slides in the first half. But the decline of some of Time Inc.’s core print properties… Continue reading Time Inc. Finds Rough Waters in Print and Online
Editors as Their Own Media Brands
The recent “Fake Steve Jobs” outing has given Scott Karp insight on what media companies need to do in order to innovate: “This should be a cautionary tale for every media company — nurture your talent, let them pursue new ideas and disruptive innovations, including those that take them outside the walls of the firm.… Continue reading Editors as Their Own Media Brands
Hearst Looks to Social Shopping to Create Buzz for Magazines
Heart looks to be buying Kaboodle, “a service for sharing shopping recommendations and style advice online:” “Hearst says it is likely to build pages on Kaboodle featuring products from many of its 19 U.S. magazine titles, such as Cosmopolitan and Good Housekeeping, aiming to generate buzz around the magazines by allowing shoppers to sound off… Continue reading Hearst Looks to Social Shopping to Create Buzz for Magazines
The Ubiquity of Information Kills Paid Content
Two interesting stories on how the ubiquity of information on the web is making it very challenging for traditional publishers to differentiate their content from the competition. 27/7 Wall Street comments on how Portfolio, the new magazine from Conde Nast, is having a hard time offering anything timely or unique on their website: “Why would… Continue reading The Ubiquity of Information Kills Paid Content
Business 2.0 Magazine Sees Sharp Drop in Ad Revenue
The New York Times reports on the dire times for Business 2.0 magazine: “Advertising revenue at Business 2.0 was down 38 percent through July 9 of this year, according to the Magazine Publishers of America. The most recent issue on newsstands ran a scant 102 pages, although summer months are traditionally lean for magazines.” Yet,… Continue reading Business 2.0 Magazine Sees Sharp Drop in Ad Revenue
Why Blogging is Better Than Writing for Magazines
Marc Andreessen looks back at his first five weeks of blogging, with some interesting thoughts: “…writing a blog is way easier than writing a magazine article, a published paper, or a book — but provides many of the same benefits.” “I think it’s an application of the 80/20 rule — for 20% of the effort… Continue reading Why Blogging is Better Than Writing for Magazines
Ads Continue to Encroach on Print Articles
The New York Times reports on a growing trend: ads on the front cover of magazines and newspapers: “Journalists lament the trend as a potential sign that the boundaries between editorial and advertising content are weakening, and because the advertisements reduce the amount of prime space for news and feature articles. But front-page ads seem… Continue reading Ads Continue to Encroach on Print Articles
Newsstands: A Dying Distribution Channel for Print
ChicagoBusiness reports on the state of newsstands in Chicago: “The city Department of Transportation now licenses just 65 sidewalk newsstands — half as many as in 2000 — and visits to licensed locations last week indicate the number in operation is far smaller, around 46. The Chicago Transit Authority also reports a big drop in… Continue reading Newsstands: A Dying Distribution Channel for Print