Category: magazines

Are Magazines Carving Unique Identities on the Web?

Jon Friedman chats about the state of magazines in America: “Fortunately, most (though not all) magazines have moved past the prehistoric practice of merely slapping copy from their publications onto the Web. They’re incorporating more video and audio products as well. But they have a long way to go before they establish distinct identities for… Continue reading Are Magazines Carving Unique Identities on the Web?

Communities and Magazines

I wanted to share just one example from my life where the web has altered my need for magazines. I will also look at how magazines can evolve to serve their audiences in new ways as their behavior changes. One of my hobbies is an obsession with stereo equipment. There is a whole culture built… Continue reading Communities and Magazines

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Categorized as magazines

Google Finds Flaws in Traditional Magazine Publishing Model

Google has filed a patent for them to create print magazines that will include personalized content and highly targeted advertising. Michael Arrington notes a few elements of the patent application that shows where Google finds flaws in the traditional magazine publishing model: “Publishers often lack insight into the profiles of consumers who purchase their publications,… Continue reading Google Finds Flaws in Traditional Magazine Publishing Model

Is Anyone Reading Those Long Articles in Print?

The New York Times looks at the print vs. web divide among video game magazines and their readers: “Noel Goodman subscribes to three video game magazines, but he wants information faster than the magazines can reach his mailbox. “I can find out on the Internet information that won’t be in magazines for another month…” “Magazine… Continue reading Is Anyone Reading Those Long Articles in Print?

Tracking Your Copyrighted Work Across the Web

A company called Attributor is building a service that will allow content creators (eg: big media) to track who uses their copyrighted material elsewhere on the web: “The company has developed software that identifies an electronic “fingerprint” for a particular piece of material — an article, a picture, a video. Then it hunts down any… Continue reading Tracking Your Copyrighted Work Across the Web

Newspapers & Magazines Increase Digital Ad Spending by 28.4%

Whether newspapers and magazines are earning more online may not be the only issue… they are certainly spending more online: “Newspapers and magazines will spend $536.8 million this year on online advertising to promote their print and online brands, up 28.4% over last year, according to a new report from eMarketer.”

Hearst President Doesn’t See Internet Overtaking Print

The Financial Times speaks with Cathie Black, president of Hearst Magazines: “When will digital revenues overtake print revenues? It may happen, but we run a huge revenue base with 19 magazines, and at this point digital is probably about 5 per cent of advertising revenue. We are seeing a lot of internet-sold subscriptions. But imagine… Continue reading Hearst President Doesn’t See Internet Overtaking Print

Bringing a Magazine Online; Adding Interactivity

Better Homes and Gardens is bringing their brand online, and rethinking everything in the process: “Web surfers are no longer satisfied with passively reading sites about home decorating, cooking and gardening… They want to be a part of the action by designing rooms, writing cookbooks, learning how to execute craft projects and creating a garden… Continue reading Bringing a Magazine Online; Adding Interactivity