Rolling Stone has an article profiling record producer Clive Davis, titled “The Last Record Man.” (no link because its not on their website.) Clive characterizes the current state of the music industry: “You get rich in this economy by finding a way to charge for what has already been free. Water. TV. Radio. But the… Continue reading More Consumption of Media — Less Revenue?
The Atlantic has renewed efforts to bring their magazine brand online, with impressive results. “The Web site “functioned for too long as just a marketing arm for the print magazine, rather than publication in its own right,” said James Bennet, the editor in chief. For years, he said, “it was a very small number of… Continue reading Roadmap for a Magazine’s Online Turnaround
I love magazines. I have found that as I spend more time reading articles and blogs on the web, my magazine consumption has become even more sacred to me. The web may be a conversation, but magazines are cozy. How do I love magazines? Let me count the ways: They offer depth. I love reading… Continue reading The Web is a Conversation, But Magazines are Cozy
Every day, media is thrust into my life: Two newspapers on the driveway. Magazines in the mailbox… more than 10 subscriptions. RSS feeds in my RSS reader… about 100 subscriptions. This is before I look at my Blackberry, open Instant Messenger, surf a single website, think about the book on my nightstand, or even fathom… Continue reading The Piling Up of Media: Super-Users and Grazers
On a recent outing in New York City, I couldn’t help but notice three buildings in particular, each representing a publishing giant. The New York Times building is brand new, the Hearst Tower is a new building built on top of the old one, and the McGraw-Hill building (their former headquarters) is vintage art deco.… Continue reading The Awe-Inspiring Brand Equity of Established Publishers
Magazines and newspapers are looking to attract readers online, and find ways to monetize their attention. However, there are a variety of obstacles in the way, not least of which is the elephant in the room: “The $3.1 billion merger between Web search king Google and online ad giant DoubleClick approved by U.S. regulators yesterday… Continue reading Online Advertising: Can Magazines Survive on the Web?
So many predictions for the publishing and media industry for 2008. See them here: Magazine Predictions for 2008 A Look at B-to-B and the Economy in 2008 2008: What the Bankers Think 2008: The Year of Micro What newspaper execs see on the advertising front for ’08 Some of the more interesting predictions: “Print advertising… Continue reading 2008 Predictions for Media & Publishing Industry
There are lots of 2007 media industry recaps online, I will try to recap them all! Online Journalism Review: “Five Lessons from 2007.” Breaking news blogs take off, as does distribution of content via widgets. The media are still figuring out how to best leverage user-generated content. Folio magazine: “2007: The Year in Magazines.” Some… Continue reading 2007: The Year in Media
Scott Karp takes a critical look at how B2B publishers need to change to meet the needs of readers. He gives compelling examples of how some publishers are approaching the web with a reader focus – breaking down walls between how information has traditionally been packaged. His conclusion: “These are just a few examples of… Continue reading B2B Magazines: Are You Meeting the Needs of Your Readers?
Lisa Snedeker of Media Life explains how the landscape has changed for magazines: “The reality is that the magazine industry has been forever changed, and it’s not just the result of competition from the internet.” “Magazines are no longer a given for readers and advertisers. In these new, harsher times, they are having to set… Continue reading Magazines in 2008: The Good and the Bad