Got $40 Million to Spare? Launch a Magazine.

Jeff Jarvis doesn’t think magazines will go away, but feels that their high startup costs will mean few new titles in the future:

“…once you already have one, if it’s profitable and if you’re smart, it can still prosper, especially if it learns how to gather and serve its community online. So I don’t think those magazines will die. But starting a new one? That’s just too high risk.”