Magazine Publishers See Their Future

The International Herald Tribune reports on an international magazine conference, the Magazine Media 2.0 conference. Some interesting quotes:

  • “For most publishers at the conference, the Internet remains a greedy one-way vacuum, siphoning readers and advertising into an uncertain future.”
  • “I think the old ways of buying media are old-fashioned and won’t be followed in the future.”
  • “Our advertisers are demanding an Internet strategy and we have to have one.”

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