Now Hiring: Citizen Journalists

Traditional journalism outlets are embracing citizen journalism:

“CBS News and Fox News on Monday signed up Neighborhood America to create social-networking technology that will help them attract user-generated news reports from citizen journalists around the United States.”

At what point will every niche, every industry, every B2B category have well established networks of “sources” that give us news from the front lines? For editors, how will your role change as you must partner with sources who have more power and more direct access to the audience?