Richard Stengel, Managing Editor for TIME gives the low down on how the brand is embracing the web, and how changes in readers tastes has affected the magazine. They have shifted the publication date to Fridays, because they are “listening” to readers.
“The new publication date reflects the way the Internet is affecting pretty much everything about the news business. Today our print magazine and TIME.com are complementary halves of the TIME brand.”
On how TIME differentiates itself:
“Many news sources give you information; we provide knowledge and meaning.”
“…in this new dizzying forest of information, it’s become even more important to have a trusted guide.”
The New York Post reports on another aspect of the shift within the TIME brand:
“The latest casualty figure is 150 people… It is clear that the editorial ranks will absorb more cutbacks than in the past. Insiders are expecting that Time magazine, which installed Rick Stengel as the managing editor in June, will be particularly hard hit.”