Seth Godin has a fascinating piece on the evolution of the web, focusing on the idea of the semantic web. To quote Tim Berners-Lee: “I have a dream for the Web [in which computers] become capable of analyzing all the data on the Web – the content, links, and transactions between people and computers. A… Continue reading Becoming the Internet
Category: innovation
Newspapers: News & Revenue Moving Online
Los Angeles Times Editor James E. O’Shea message to its 940 journalists: begin viewing latimes.com as the paper’s primary vehicle for delivering news. He is staging a massive reorganization of their editorial focus and structure, with the following elements: Create the new position of ‘editor for innovation.’ Launch an “Internet 101” course to teach reporters,… Continue reading Newspapers: News & Revenue Moving Online
Newspapers: News & Revenue Moving Online
Los Angeles Times Editor James E. O’Shea message to its 940 journalists: begin viewing latimes.com as the paper’s primary vehicle for delivering news. He is staging a massive reorganization of their editorial focus and structure, with the following elements: Create the new position of ‘editor for innovation.’ Launch an “Internet 101” course to teach reporters,… Continue reading Newspapers: News & Revenue Moving Online
The Power of Influencers Online
An interesting article on developing a dialogue with influencers online. “Influencers [are] active, engaged members of local communities. They’ve always existed—opinion makers and opinion leaders. What’s different now? Today they have a much bigger bullhorn available to them—it’s called the Web. Where they once talked to 100 people in a month, they can now reach… Continue reading The Power of Influencers Online
Newspaper Blogs Pay Off
As newspapers renew their online focus, the tactic seems to be paying off: “The number of people reading Internet blogs on the top 10 U.S. newspaper sites more than tripled in December from a year ago and accounted for a larger percentage of overall traffic to those sites.” Steve Rubel sees this as a step… Continue reading Newspaper Blogs Pay Off
Google to Expand Newspaper Advertising Program
A few months ago, Google launched a program to broker the sale of small ads within newspapers through a web based system, allowing smaller businesses to place ads in a medium they have traditionally been somewhat locked out of. The Washington Post reports on Google’s expansion of their newspaper ad program: “Now, two months into… Continue reading Google to Expand Newspaper Advertising Program
Wall Street Journal: “Interpretation is Key” in Reporting
A video preview of the newly redesigned Wall Street Journal gives us some insight into how they view journalism’s evolution in today’s world of information overload and multimedia lifestyle. Gordon Crovitz, Publisher of The Wall Street Journal says that readers want more help in cutting through information overload, to know what the news really means,… Continue reading Wall Street Journal: “Interpretation is Key” in Reporting
Press Releases Get “Social.” Um, no.
Is there anyone who doesn’t love a press release? Steve Rubel at Edelman PR is demostrating their new tool, StoryCrafter, that supposedly evolves the press release, and makes it social. I know what you are thinking – how can a press release be “social”? Well I ask you – who hasn’t read a press release… Continue reading Press Releases Get “Social.” Um, no.
Online Embrace: The Wall Street Journal Evolves
Mark Glaser takes a look at the embrace between the Wall Street Journal and the web: “But much has changed in the past year as the American business-news leader has launched blogs , boosted its podcasts , and even dabbled in regular video reports , with 50 new clips added per week. And what started… Continue reading Online Embrace: The Wall Street Journal Evolves
2007: A Look Ahead
Read/Write Web has their 2007 Web Predictions. Some highlights: RSS will go mainstream in a big way. The use of widgets will grow. Web Office continues to ramp up. Rich Internet Apps will be a major force in 2007. Semantic Web products will come of age in 2007. Expect some shakeups in the online advertising… Continue reading 2007: A Look Ahead