Everything is moving online. Magazines, newspapers, books – there is a scramble to be first, be innovative, and be profitable. To be sure, there is great opportunity online, and publishers are finding declining growth in their print formats, and see digital media as their salvation. As companies create new solutions, a key question to keep… Continue reading Solving a Problem No One Has
Category: innovation
Discovering the Balance: Social Media and Marketing
Social media on the web is rapidly becoming a huge business. As communities are built all over the Web, marketers are just getting their feet wet in understanding how to leverage social networks to create targeted and engaging branding messages. However, as marketers get involved, those who have invested their time and passion to build… Continue reading Discovering the Balance: Social Media and Marketing
Marketing & Advertising
Two interesting articles on the money-side of online media: Cost-per-click ads vs. affiliate programs “…the benefits of going with affiliate programs that pay larger amounts when people purchase a product…” Marketing on RSS feeds “…a number of great examples of RSS marketing including coupons, affiliate marketing, PR/IR feeds, deals, classifieds, podcasts branded entertainment and more…”
Social Networks & Privacy
Facebook, the social networking site for college students has made some updates to their system this week, to dramatically mixed reviews. Facebook describes the change as: “Before, it was an encyclopedia model, but now we’re changing to a news model.” Basically, if you had a Facebook account, you can now see daily updates of activities… Continue reading Social Networks & Privacy
A Fundamental Shift in Journalism
Adrian Holovaty has a follow up to the recent Bivens report for Tips to Improve Newspaper Websites: “…more fundamental shifts need to happen for newspaper companies to remain essential sources of information for their communities. One of those important shifts is: Newspapers need to stop the story-centric worldview. Conditioned by decades of an established style… Continue reading A Fundamental Shift in Journalism
Google Releases Newspaper Archive
Google has launched a search archive of 200 years worth of newspapers. From The New York Times: “This symbolizes a major moment,” said Allen Weiner, a research director at Gartner, a market research firm. Google has reached an accommodation with the content companies that will benefit both sides, he said.” What is interesting is how… Continue reading Google Releases Newspaper Archive
Newspaper Battle for Online Marketshare
The BBC looks at people’s expectations when it comes to the words “news” and “free”: “This is a generation who grew up with the world wide web. They usually get their news delivered to them in their e-mail inboxes or at the click of a button. It is difficult to persuade young people that news… Continue reading Newspaper Battle for Online Marketshare
Innovation in Social Media
Facebook added some new features to its website. Some commentary on both sides. First the postive from Michael Arrington: “It’s interesting because Facebook clearly gets the idea of an attention metastream, where page views aren’t the currency that matters but rather how effectively the service allows users to communicate. Facebook users will now have a… Continue reading Innovation in Social Media