Online Embrace: The Wall Street Journal Evolves

Mark Glaser takes a look at the embrace between the Wall Street Journal and the web:

“But much has changed in the past year as the American business-news leader has launched blogs , boosted its podcasts , and even dabbled in regular video reports , with 50 new clips added per week. And what started as a way to showcase Journal content free to bloggers… has become a much more rich online conversation, with the Journal now including Technorati links to bloggers’ commentary on each story.”

A lengthy interview with managing editor Bill Grueskin follows. He covers many of the key issues that journalists face when approaching the adjustment to the web.

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