Newspaper Blogs Pay Off

As newspapers renew their online focus, the tactic seems to be paying off:

“The number of people reading Internet blogs on the top 10 U.S. newspaper sites more than tripled in December from a year ago and accounted for a larger percentage of overall traffic to those sites.”

Steve Rubel sees this as a step in the right direction, and ponders the future of journalism:

“Stories won’t be written and “put to bed.” They will be co-written and re-written by journalists and readers together. This will either take place within a journalist’s blog or over the ether as a conversation that travels across many of them.”

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