Category: Google

Are We Still in the Stone Age of Search?

Read/Write Web shares the Top 17 Search Innovations Outside Of Google. They classify each into one of four categories: Query Pre-processing Information Sources Algorithm Improvement Results Visualization and Post-processing I know, it sounds like fun. But it is a great list to illustrate how much further we need to go with search.

How the Web’s Economy of Scale is Changing Publishing

Read/Write Web proclaims that Google is the ultimate money making machine on the internet. They focus on some classic supply & demand examples, and explain why so many niche companies and markets are trying to emulate Google in some way. Instead of being a destination, websites are trying to become more of an essential service,… Continue reading How the Web’s Economy of Scale is Changing Publishing

The Real Reason Google Threatens the Existence of Newspapers

Online Journalism Review has some reactions to Sam Zell’s complaint that Google is stealing newspapers’ content. Included are some interesting comments on how Google helps newspapers, along with this statement: “Google is a significant threat, but not because it’s “stealing” newspaper content. They’re rolling up a lot of local small business money that newspapers can… Continue reading The Real Reason Google Threatens the Existence of Newspapers

Only Paying When You Receive: Google’s Pay-Per-Action

Google is testing a new ad system, called pay-per-action. Unlike their currend AdWords system, in which advertisers pay for each time a user clicks on their ad, pay-per-action is described this way: “Pay-per-action advertising is a new pricing model that allows you to pay only for completed actions that you define, such as a lead,… Continue reading Only Paying When You Receive: Google’s Pay-Per-Action

A Smarter Search Engine

Alex Iskold of Read/Write Web takes a look at the search engine called Clusty. Their differentiator is that they “cluster” search results, meaning they group like items together. For example, I own an Oracle Delphi turntable. You can imagine how careful I have to be when searching on this, with so many other non-related search… Continue reading A Smarter Search Engine

The “Search” is Over. Or Not.

Read/Write Web looks at “The Race to Beat Google.” “…a huge amount of venture money has been poured into the search space – not necessarily to beat Google, but perhaps to get little slices of the gargantuan advertising market.” They break out competitors by three categories: Better Technology – the results are of better quality/relevancy… Continue reading The “Search” is Over. Or Not.

Google to Expand Newspaper Advertising Program

A few months ago, Google launched a program to broker the sale of small ads within newspapers through a web based system, allowing smaller businesses to place ads in a medium they have traditionally been somewhat locked out of. The Washington Post reports on Google’s expansion of their newspaper ad program: “Now, two months into… Continue reading Google to Expand Newspaper Advertising Program

Dealing With Duplicate Content in an Age of Aggregation & Licensing

As aggregation and licensing grows with content providers online, there are some questions around how Google handles duplicate content across domains. The article reviews the following: What is duplicate content? What isn’t duplicate content? Why does Google care about duplicate content? What does Google do about it? 10 ways to proactively address duplicate content issues.