Dealing With Duplicate Content in an Age of Aggregation & Licensing

As aggregation and licensing grows with content providers online, there are some questions around how Google handles duplicate content across domains. The article reviews the following:

  • What is duplicate content?
  • What isn’t duplicate content?
  • Why does Google care about duplicate content?
  • What does Google do about it?
  • 10 ways to proactively address duplicate content issues.