Category: Google

Dealing With Duplicate Content in an Age of Aggregation & Licensing

As aggregation and licensing grows with content providers online, there are some questions around how Google handles duplicate content across domains. The article reviews the following: What is duplicate content? What isn’t duplicate content? Why does Google care about duplicate content? What does Google do about it? 10 ways to proactively address duplicate content issues.

News Search vs. Web Search

Search Engine Watch takes a look at Google’s list of top searches in 2006, as well as Yahoo’s. One key finding is that news searches and general web searches differed greatly. Two possible reasons: Demographics and/or psychographics. Situational intent. However, they do reach a valuable conclusion for journalists and media companies: “If you are looking… Continue reading News Search vs. Web Search

Why the Internet is Good for Traditional Media

BusinessWeek has a message for traditional media companies: “…we believe Internet companies that enable and promote revenue generation from their content should be viewed as critical allies of, not necessarily competitors to, traditional media companies.” Om Malik shows us the sheer size of social networks, with MySpace alone generating 38 billion page views last month… Continue reading Why the Internet is Good for Traditional Media

Traditional Media in Trouble – Innovation Injection Needed

Editor & Publisher looks at how newspapers dropped the ball (and Google picked it up): “…as newspapers cede a portion of their ad revenue for Google to act as a middleman, there should be a lesson learned: whatever the “next thing” is, newspaper companies should figure it out and get on it right now, before… Continue reading Traditional Media in Trouble – Innovation Injection Needed

Google to Sell Ads in Newspapers

Google is expanding its ad sales into print newspapers. It is a curious opportunity, but not without risks, even if successful: “…publishers can get much-needed revenue but in doing so they may well make Google — which is already the biggest seller of online advertising — even stronger.” At the core of the Google plan… Continue reading Google to Sell Ads in Newspapers

Content Creators Rejoice: Google Needs You

Why is Google dominating the online landscape? They are not content creators, in fact, they desperately need content creators, such as large established media companies. A quote from Tim Armstrong, VP-advertising sales at Google: “There is a public perception about getting steamrolled by Google. But Google is not great at creating content. It’s not something… Continue reading Content Creators Rejoice: Google Needs You

Google Addiction: Are Effortless Results Worth the Risk?

The Washington Post looks into a new way that Google is trying to be more accountable for the performance of their ads, but in a very creepy way: “By applying technology to measure their impact, Google plans to differentiate its banner and video ads from those of its competitors. Teaming with online research firm ComScore… Continue reading Google Addiction: Are Effortless Results Worth the Risk?

Google Moves in on Niche Markets

Google is launching a customized search tool, moving in on niche markets, where smaller players have tried to be the “Google” of a certain industry. From the Financial Times: “By letting companies and individuals build their own specialised search engines, it will also create competition for the many new “vertical” search products that have recently… Continue reading Google Moves in on Niche Markets