The Washington Post has yet another article on the Google offices, and why the company is so envied. Innovation is the key, but at Google, innovation is not just a word in a powerpoint slide: “If you’re not failing enough, you’re not trying hard enough,” said Richard Holden, product management director for Google’s AdWords service,… Continue reading Innovation is Not Just a Word in a Powerpoint Slide
Category: Google
Confusion: Online Ads, Web Metrics and RSS
Think about this for awhile: “Google is projected to pocket a full quarter of US online advertising market in 2006.” Marketwatch and eMarketer also report on this story. To help you get a piece of this pie, here are the Top 35 Most Profitable Keywords in AdSense system: “Expensive keyword” (high CPC) isn’t equal to… Continue reading Confusion: Online Ads, Web Metrics and RSS
Google’s Future Relies on Publishers
Google CEO Eric Schmidt on Google’s future: “…we have this amazing product called AdSense for content, where we’re monetizing the Web. If you’re a publisher we run our ads against your content. It’s phenomenal. How do we make that product produce better content, not just lots of content?”
Google Clarifies Content
Google clarified what its role in the world, in terms of content:”Because we don’t own this content, over the years we’ve come up with three primary principles to ensure that we respect content owners and protect their rights: we respect copyright; we let owners choose whether we index their content in our products; we try… Continue reading Google Clarifies Content
Click Fraud
Steve Rubel pointed out a new BusinessWeek cover story on click fraud. The article looks at: “…a dizzying collection of scams and deceptions that inflate advertising bills for thousands of companies of all sizes. The spreading scourge poses the single biggest threat to the Internet’s advertising gold mine and is the most nettlesome question facing… Continue reading Click Fraud
Online Ad Revenue Cat & Mouse Chase
Some worries this week about the strength of the online ad revenue business.
Google AdSense in Email Newsletters
From Search Engine Journal: “Google AdSense… seems to be letting select publishers serve Google AdSense ads in newsletters and mass commercial emailings. I’ve tried (as a test) placing Google AdSense in Constant Contact powered emails and the ads were served and targeted almost perfectly.”
Publisher Tells Google to Stay Away from their Content
A Belgian newspaper has won a court order telling Google to stop reproducing their content through the Google Website:”We are asking for Google to pay and seek our authorisation to use our content … Google sells advertising and makes money on our content,” Boribon told Reuters, confirming reports in Belgian media.” As so many are… Continue reading Publisher Tells Google to Stay Away from their Content
Odds & Ends
Some other interesting stories this week: Local Search Spending To Double Google Introduced Mobile Ads How to be a Net Video Hit The Effects of Line Length on Reading Online News
Google Releases Newspaper Archive
Google has launched a search archive of 200 years worth of newspapers. From The New York Times: “This symbolizes a major moment,” said Allen Weiner, a research director at Gartner, a market research firm. Google has reached an accommodation with the content companies that will benefit both sides, he said.” What is interesting is how… Continue reading Google Releases Newspaper Archive