Online Advertising Growth at Google

John Battelle points us to an interesting story from John Chow regarding Google’s pursuit of growth in online advertising via a new ad network:

“Google has been hand-selecting sites (no word on how many sites has been chosen) that they want to put in front of Fortune 1000 companies. The goal being to sell these big companies display and video ads at a very high CPM – unlike the AdSense network, the display network is 100% CPM based.”

Leave a comment