The “Search” is Over. Or Not.

Read/Write Web looks at “The Race to Beat Google.”

“…a huge amount of venture money has been poured into the search space – not necessarily to beat Google, but perhaps to get little slices of the gargantuan advertising market.”

They break out competitors by three categories:

  • Better Technology – the results are of better quality/relevancy
  • Better UI – the results are presented in a better way
  • Vertical/Semantic Search – a combination of better technology and better UI

After looking at quite a number of competitors, this is their conclusion:

“Various approaches will have different degrees of success in seizing bits of the market, but to make a serious dent will require time, flawless execution, big marketing dollars and, of course, a better technology. This is not a trivial combination of things.”

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