Category: advertising

As Excitement Grows Around Web Advertising, so do Costs

The New York Times reports: “Ad Costs on the Web Are Rising, but Perhaps a Bit Irrationally.” “Prices for some online advertising are going up, and some retailers and brand marketers say the big question mark hanging over 2007 is whether publishers will be so emboldened by a strong advertising market that they will raise… Continue reading As Excitement Grows Around Web Advertising, so do Costs

Google to Expand Newspaper Advertising Program

A few months ago, Google launched a program to broker the sale of small ads within newspapers through a web based system, allowing smaller businesses to place ads in a medium they have traditionally been somewhat locked out of. The Washington Post reports on Google’s expansion of their newspaper ad program: “Now, two months into… Continue reading Google to Expand Newspaper Advertising Program

Consumerism & Journalism: Why Negative Demand Doesn’t Matter

Doc Searls reflects on the negative demand for advertising and messages – and that relating to customers is the approach companies should be taking. I want to look at this in two ways: Consumerism Journalism Okay, on the consumerism side, I find this hard to admit, but advertising serves the purpose of letting me know… Continue reading Consumerism & Journalism: Why Negative Demand Doesn’t Matter

Consumerism & Journalism: Why Negative Demand Doesn’t Matter

Doc Searls reflects on the negative demand for advertising and messages – and that relating to customers is the approach companies should be taking. I want to look at this in two ways: Consumerism Journalism Okay, on the consumerism side, I find this hard to admit, but advertising serves the purpose of letting me know… Continue reading Consumerism & Journalism: Why Negative Demand Doesn’t Matter

Online Surpasses Newspapers in Recruitment Advertising

Alan D. Mutter reports on how the web is affecting traditional media: “Employers spent more money on Internet recruitment advertising than in newspapers in 2006, making this the first time any of the traditional newspaper categories has been surpassed by the digital media.” The article continues: “All the newspaper revenue sources are under increasing pressure.”… Continue reading Online Surpasses Newspapers in Recruitment Advertising

Deep Trouble for Deep Links

CNET is reporting on a recent court judgement preventing deep linking to webcasts. This case in particular deals with linking directly to supercross motorcycle videos, bypassing the sponsors who paid to be on the official site with the videos. The article looks at a few sides of the issue, and other recent legal cases involving… Continue reading Deep Trouble for Deep Links

Ad Spending Moving Online, Away from Traditional Media

Several anaylysts and organizations are sharing their predictions for advertising in 2007. All seem to agree that next year will be: “…challenging year ahead for the traditional media along with substantial growth for all things online.” The cause: “Television, radio and newspapers will “experience slow growth and ongoing audience declines,” according to the report, “and… Continue reading Ad Spending Moving Online, Away from Traditional Media

Bleak Outlook for Ad-Sales in 2007

Traditional media may have to make some big adjustments, very quickly, as the outlook for ad-sales worsens: “Not only will marketers continue to shift dollars from traditional media to emerging venues such as the Internet — possibly at a slightly reduced rate — but audience fragmentation will make it harder for media outlets to win… Continue reading Bleak Outlook for Ad-Sales in 2007

The State of Online Advertising

Scott Karp takes an in depth look at the state of online advertising. He sees irony in a recent IAB campaign to convince advertisers to embrace the online medium: “…the campaign uses the same concept of “engagement” that newspaper and magazines have used to promote their shrinking mediums.” He references quite a number of issues… Continue reading The State of Online Advertising