Is there anyone who doesn’t love a press release? Steve Rubel at Edelman PR is demostrating their new tool, StoryCrafter, that supposedly evolves the press release, and makes it social. I know what you are thinking – how can a press release be “social”? Well I ask you – who hasn’t read a press release… Continue reading Press Releases Get “Social.” Um, no.
Author: Dan Blank
Media Companies Unite, Hold Hands, and Dive into Online Video
Variety looks at attempts by large media companies to unite online to take control of their content and create a competitor to YouTube. Jeff Jarvis calls this the creation of TheirTube. In other words – creating something on their own terms, instead of the terms of their audiences needs and preferences. Jeff, as usual, has… Continue reading Media Companies Unite, Hold Hands, and Dive into Online Video
Online Embrace: The Wall Street Journal Evolves
Mark Glaser takes a look at the embrace between the Wall Street Journal and the web: “But much has changed in the past year as the American business-news leader has launched blogs , boosted its podcasts , and even dabbled in regular video reports , with 50 new clips added per week. And what started… Continue reading Online Embrace: The Wall Street Journal Evolves
Online Surpasses Newspapers in Recruitment Advertising
Alan D. Mutter reports on how the web is affecting traditional media: “Employers spent more money on Internet recruitment advertising than in newspapers in 2006, making this the first time any of the traditional newspaper categories has been surpassed by the digital media.” The article continues: “All the newspaper revenue sources are under increasing pressure.”… Continue reading Online Surpasses Newspapers in Recruitment Advertising
Deep Trouble for Deep Links
CNET is reporting on a recent court judgement preventing deep linking to webcasts. This case in particular deals with linking directly to supercross motorcycle videos, bypassing the sponsors who paid to be on the official site with the videos. The article looks at a few sides of the issue, and other recent legal cases involving… Continue reading Deep Trouble for Deep Links
Dealing With Duplicate Content in an Age of Aggregation & Licensing
As aggregation and licensing grows with content providers online, there are some questions around how Google handles duplicate content across domains. The article reviews the following: What is duplicate content? What isn’t duplicate content? Why does Google care about duplicate content? What does Google do about it? 10 ways to proactively address duplicate content issues.
Dealing With Duplicate Content in an Age of Aggregation & Licensing
As aggregation and licensing grows with content providers online, there are some questions around how Google handles duplicate content across domains. The article reviews the following: What is duplicate content? What isn’t duplicate content? Why does Google care about duplicate content? What does Google do about it? 10 ways to proactively address duplicate content issues.
2007: A Look Ahead
Read/Write Web has their 2007 Web Predictions. Some highlights: RSS will go mainstream in a big way. The use of widgets will grow. Web Office continues to ramp up. Rich Internet Apps will be a major force in 2007. Semantic Web products will come of age in 2007. Expect some shakeups in the online advertising… Continue reading 2007: A Look Ahead
Conde Nast Steps into Social Media
The Wall Street Journal looks at Conde Nast’s development of a social networking site to rival MySpace. What I like about the article, is its subtlety: “With readers migrating to the Web in droves, all magazines are under tremendous pressure to come up with Internet strategies, or face oblivion.” But it gets better. Conde Nast… Continue reading Conde Nast Steps into Social Media
News Search vs. Web Search
Search Engine Watch takes a look at Google’s list of top searches in 2006, as well as Yahoo’s. One key finding is that news searches and general web searches differed greatly. Two possible reasons: Demographics and/or psychographics. Situational intent. However, they do reach a valuable conclusion for journalists and media companies: “If you are looking… Continue reading News Search vs. Web Search