Nike seems to be looking for a new ad agency who can has a mastery of the digital realm: “No matter how talented an agency’s creative team or how well the client’s management likes the firm’s executives, the agency is of limited value unless it embraces digital media.” I have a feeling this type of… Continue reading Digital Savvy Essential for Ad Industry
Author: Dan Blank
MySpace Makes $1 Per Month, Plus $29,999,999.00
Perhaps we are in a Web 2.0 bubble and perhaps social networks are a fad. But someone should tell that to Rupert Murdoch, who seems to be raking in $30 million a month with MySpace.
Ziff Davis: Digital Revenue Up 25%, Print Revenue Down 11%, YOY
Ziff Davis released their fourth quarter results. Lots of interesting data, but all echo this formula: digital revenue up, print revenue down.
InfoWorld Magazine Goes Web Only
PaidContent reports: IDG’s InfoWorld Magazine To Close Down; Focus on Online/Events. Some interesting tid-bits: “There won’t be too many layoffs as most of the team had been working on multiplatform already.” “IDG is doing a smart thing if merely experimenting with the model for how to move entirely online for the rest of the “fleet”.… Continue reading InfoWorld Magazine Goes Web Only
Bloggers vs. Journalists, Round 7
David Lazarus of the San Francisco Chronicle defends the value of journalism in a “we have blogs, who needs journalists” world. “…the simple fact is that newspapers do the digging that most bloggers do not. The blogosphere — a silly term coined by bloggers to legitimize their posturing — is comprised by and large of… Continue reading Bloggers vs. Journalists, Round 7
As Goes the Music Industry, So Goes the World
I am always looking for indications and metaphors for the changes we are experiencing within publishing. Among the questions I focus on: Why are we moving from a print model to a digital model? What is the value of the information that publishing companies produce? What is the role of publishing within each industry? What… Continue reading As Goes the Music Industry, So Goes the World
Cliffs Notes to the State of the News Media 2007 Report
Mark Glaser has a great recap of reactions to the recently released State of the News Media 2007 report. I refuse to do a recap of a recap, so you will have to check it out yourself.
Yawn. The Death of Newspapers.
Have you heard? Newspapers are dead? While that is fun for some people to say, I still get the sense that it is the same old tug-of-war between the “old guard” and the “new guard.” More likely, people simply haven’t come up with a better way to refer how we get news. Tim O’Reilly started… Continue reading Yawn. The Death of Newspapers.
Getting Link Love From Others on the Web
Rand Fishkin shares some tips on “Creating Content that Appeals to a Link-Savvy Audience.” While much of B2B content needs to exist specifically for core users, it can be great marketing to post the occasional article that has a broader audience appeal. Among Rand’s suggestion are to focus on topics that are “unique, interesting and… Continue reading Getting Link Love From Others on the Web
Making Money Online May Be Harder Than Previously Believed
A few interesting articles discuss how to monetize the web. The New York Times states that “Popularity Might Not Be Enough.” A recent report indicates that if you want to build an ad-supported online media business, that is supported by a staff that creates original content, the numbers simply don’t work out. You would need… Continue reading Making Money Online May Be Harder Than Previously Believed