Walt Mossberg looks the state of the US cell phone market: “…the result has been a mobile phone system that is the direct opposite of the PC model. It severely limits consumer choice, stifles innovation, crushes entrepreneurship, and has made the U.S. the laughingstock of the mobile-technology world, just as the cellphone is morphing into… Continue reading US Cell Phone Market is “Laughingstock”
Author: Dan Blank
Online Viewing of TV Programs Increases
It seems that audiences are beginning to view TV programs separate from their TV’s: “Nearly 16% of American households who use the Internet watch television broadcasts online, according to a report released Monday by The Conference Board and TNS.” “The Consumer Internet Barometer survey says more than three out of five online TV viewers cite… Continue reading Online Viewing of TV Programs Increases
BBC Looks Towards Expansion, Not Protection
The BBC’s director-general, Mark Thompson, is pushing for more video and online capabilities for the BBC: “If we do not invest in this future, if we instead draw up the wagons around our existing services, the BBC will rapidly cease to be relevant to our audiences and will lose its power to be a force… Continue reading BBC Looks Towards Expansion, Not Protection
MySpace & Facebook: Two Different Strategies
While many find it difficult to see a true distinction between social networks, it seems that two of the biggest social networks see a distinction in who they are and what they do: MySpace Tim O’Reilly reports that “MySpace primarily thinks of itself as a media company.” As they follow Facebook’s lead, opening up its… Continue reading MySpace & Facebook: Two Different Strategies
Why Blogs Reach Your Audience Differently Than Advertising
As more ad agencies embrace create blogging strategies for their clients (or vice versa), Andy Abramson breaks down its value: Blogger relations is not about generating PR by the pound Blogger relations is not about giving away free stuff (products, services, accounts, etc.) Blogger relations is not about mass. It is about those that matter,… Continue reading Why Blogs Reach Your Audience Differently Than Advertising
Does the Online Community Structure Fit with that of Journalism?
Steve Yelvington looks at “Why journalists don’t make ideal online community leaders.” It doesn’t start with your source list A healthy Web community leverages the passions of individuals and activists and chaotic self-organizers, and that’s a completely different world than you’re going to find reflected in your source list. Journalists don’t know how to ask… Continue reading Does the Online Community Structure Fit with that of Journalism?
The New Media: Consolidation of Content Creation & Attention
Scott Karp looks at two media consolidation trends: The consolidation of content creation. The consolidating the power to decide which content gets attention. His examples of content consolidation are particularly interesting: Buying and selling links to influence search traffic — a practice Google is cracking down on to protect its own consolidation “Citizen media” sites… Continue reading The New Media: Consolidation of Content Creation & Attention
Evening News Programs Fitting a Square Peg in a Round Hole?
Evening news programs are looking to the web to engage a dwindling audience, and the younger generation. The New York Times focuses on the efforts at ABC’s World News: “But ABC is the only major broadcast network that is using the staff of its evening newscast to produce a separate and distinct daily program for… Continue reading Evening News Programs Fitting a Square Peg in a Round Hole?
Not Enough Online Ad Dollars to go Around
PaidContent shows how few are able to reap the benefits from the online ad revenue game. Two reasons: A glut of business proposals that focus on advertising support. There simply won’t be enough ad dollars to support these companies. A disproportionate portion of ad dollars are spent with just a handful of companies.
Media’s Influence Wains as Brands Connect Directly with Customers
Nike is shifting more of its advertising dollars away from media channels, and into ways that connect more directly with consumers, such as online social networks. They have been having success by creating services that actually help their customers, instead of simply barraging them with taglines. An interesting quote from Trevor Edwards, Nike’s corporate vice… Continue reading Media’s Influence Wains as Brands Connect Directly with Customers