Evening news programs are looking to the web to engage a dwindling audience, and the younger generation. The New York Times focuses on the efforts at ABC’s World News:
“But ABC is the only major broadcast network that is using the staff of its evening newscast to produce a separate and distinct daily program for a Web audience. The 15-minute Webcast often features Mr. Gibson in the anchor chair, but the similarities end there: the segments can run long, and they purposely look raw and personal, as if they were made for MTV rather than ABC.”