A small piece of feedback to the Washington Post makes a really good point about the scare time of readers, compared to the vast amount of media and information they are confronted with: “If the average paper has about 200 stories and the average reader has about 20 minutes to read it, he can spend… Continue reading Readers: So Much to Read, So Little Time
Month: September 2007
A Second Life That is No Different Than Our Original Life
The New York Times gives an eerie glimpse into those who will work online in order to buy virtual clothes. It seems our “second life” is much like our orginal life: “It’s payday for Janine Hawkins. Not in the real world, where she is a student at Nipissing University in Ontario, but in the online… Continue reading A Second Life That is No Different Than Our Original Life
Which Came First: The Advertiser or Quality Content?
Warner Brothers plans to produce more digital content, but desperately trying to understand how to innovate before a realistic advertising model is worked out: “The studio, part of Time Warner, plans today to introduce 24 Web productions in a range of formats including minimovies, games and episodic television shows. But for this latest online push,… Continue reading Which Came First: The Advertiser or Quality Content?
Social Networks’ Fight Against Trendiness
The New York Times looks at social networks for older folks, as companies look to battle the ficklenss of younger audiences: “Technology investors and entrepreneurs, long obsessed with connecting to teenagers and 20-somethings, are starting a host of new social networking sites aimed at baby boomers and graying computer users. And they are seeking to… Continue reading Social Networks’ Fight Against Trendiness
Understanding The Value of Social Networks
Read/Write Web looks at what is behind social networks, with this premise: “It is an interesting exercise to attempt to theorize how online social networking is likely to evolve once we get past the hype cycle. The best way to start is by looking at the different types of human networks and the motivations that… Continue reading Understanding The Value of Social Networks
Social News vs. Traditional News
Mathew Ingram gives a good summation of a recent report on how “social news” sites stack up against traditional media, and why the issue is not so simple.
Does Advertising Really Change When You Bring it Online?
CNET looks at the new trend of “coversational advertising:” “The emergence of user-generated content has given average citizens a forum for recommending and denouncing products in a way they never had before. “I call it the ‘relationship economy.’ You value and feel empowered to control your time,” Schultz said. “Do you really want to have… Continue reading Does Advertising Really Change When You Bring it Online?
An Advertising Slowdown for both Print and Web?
Om Malik looks at the relationship between larger economic forces, such as the slowdown in the housing market, and risk to media advertising for both print and the web: “It is only a matter of time before the slowdown starts to impact some of the larger web players that depend on online advertising. As housing… Continue reading An Advertising Slowdown for both Print and Web?
Online Video Consumption: By the Numbers
Comscore released some interesting metrics for online video consumption in July: Online viewers watched an average of more than three hours of online video during the month (181 minutes). The average online video duration was 2.7 minutes. Nearly three out of four (74.2 percent) U.S. Internet users viewed video online. More than one out of… Continue reading Online Video Consumption: By the Numbers
The TV Industry: Challenges & Opportunities
An inverview with Tracey Scheppach gives a look at how the TV industry is reacting to the shift to digital media and online streaming. Some of the most interesting quotes: “One thing you can take to the bank is: TV measurement is going to drastically change, and that is a good thing for not only… Continue reading The TV Industry: Challenges & Opportunities