Social Networks’ Fight Against Trendiness

The New York Times looks at social networks for older folks, as companies look to battle the ficklenss of younger audiences:

“Technology investors and entrepreneurs, long obsessed with connecting to teenagers and 20-somethings, are starting a host of new social networking sites aimed at baby boomers and graying computer users. And they are seeking to capitalize on what investors say may be a profitable characteristic of older Internet users: they are less likely than youngsters to flit from one trendy site to the next.”