Facebook is opening themselves up a bit more, allowing companies to provide services to the users of the social network. “Rather than using Facebook only to keep in touch with friends and going elsewhere for other content, users could now gain access to that content inside Facebook. That could keep people on Facebook for longer… Continue reading “Acquistions” Replace “IPOs” in Web 2.0 Bubble
Category: social networks
Are Social Networks the Ultimate “Connectors?”
The Wall Street Journal reports on musicians being “discovered” via social networks. As established media trolls the web for fresh content, social networks such as MySpace only increase in value. Malcom Gladwell has written about the value of “connectors.” Time and time again, you are hearing stories of social networks being used for connections that… Continue reading Are Social Networks the Ultimate “Connectors?”
Are Social Networks Untapped by Niche Media?
Scott Karp talks about Facebook’s addition of classified ads to their website. The two key components of this are: Social networks like Facebook offer a trusted network within their communities. Users can check out each others’ profiles, in order to strengthen trust and connection. Scott’s message to newspapers: “It also seems inevitable now that social… Continue reading Are Social Networks Untapped by Niche Media?
The Ease of Building Community (and Profit) Online
The New York Times has an amazing story of how one man quit his job, and is using social networking to not only sustain himself, but create a thriving community around his music. The entire article is a revelation, and highly recommendated, but here are a few key take-aways: Social networks can be powerful tools… Continue reading The Ease of Building Community (and Profit) Online
How Artists and Seniors are Taking Over the Web
It is always eye-opening the see traditionally non-technology-loving people embrace the web. Today we will look at how two groups are making the web their own: Artists & crafters. Senior citizens. First up, let’s talk about Etsy. Etsy is a site that allows two things: Artists and crafters to sell their wares online. Everyone else… Continue reading How Artists and Seniors are Taking Over the Web
I Have Seen the Future, and It’s Fluffy
It is one thing to look at how adults are using media right now. It is another to look at the younger generation, to understand their lifestyle and expectations, and use this information to think about the future of media consumption. I am talking, of course, about Webkinz. Webkinz are those Beanie-Baby-like stuffed animals, which… Continue reading I Have Seen the Future, and It’s Fluffy
Tragedy & Social Media
I really didn’t want to write about the Virginia Tech shootings this week, but I can’t escape how it illustrates the shift in media: Journalists now look to their audience & social media for sources. Through blogs, social networks, comments, photos, videos, and forums – journalists are finding sources in new places. Expectations of the… Continue reading Tragedy & Social Media
MySpace Makes $1 Per Month, Plus $29,999,999.00
Perhaps we are in a Web 2.0 bubble and perhaps social networks are a fad. But someone should tell that to Rupert Murdoch, who seems to be raking in $30 million a month with MySpace.
MyMarketing
Marketing via social networks is on the rise. In 2007, as many as 48 percent of brand marketers will deploy marketing on social networking channels. Last year, about 38 percent were messaging on the channel. JupiterResearch analyst Emily Riley suggests the following: “Many advertisers easily understand the idea of having a MySpace profile, many will… Continue reading MyMarketing
Social Media the Key to Traditional Media’s Future
Barry Parr, an analyst for JupiterResearch, notes how social media can drive an audience to traditional media: “Bill Grueskin of WSJ.com shared an interesting anecdote about how Digg made a two-year-old column one of the most-read stories on a particular day. Interestingly, WSJ.com is getting tremendous lift from promoting their videos to bloggers. We’re all… Continue reading Social Media the Key to Traditional Media’s Future