Marketing via social networks is on the rise.
In 2007, as many as 48 percent of brand marketers will deploy marketing on social networking channels. Last year, about 38 percent were messaging on the channel.
JupiterResearch analyst Emily Riley suggests the following:
“Many advertisers easily understand the idea of having a MySpace profile, many will start that way… The most important thing is driving traffic to the site, and to manage the flow after leaving the site.” Riley suggests assets like widgets, skins, and forward-to-friend functionality to spark engagement.”